# Whitening Tooth Powders Love Beauty Foods' 'Smile Dust' is Powered by Activated Charcoal and Clay By Laura McQuarrie | Published 2017-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smile-dust References: [lovebeautyfoods](https://www.lovebeautyfoods.com/collections/smile-dust-natural-teeth-whitening/products/smile-dust-natural-teeth-whitening-polish) Love Beauty Foods' 'Smile Dust' is a teeth whitener that provides an all-natural and organic alternative to many chemical oral care products on the market. The Smile Dust gets its distinctive black coloring from the inclusion of [activated charcoal](https://www.trendhunter.com/trends/dental-powder) as a main ingredient, alongside other powerful natural additions like lemon myrtle, cinnamon and organic peppermint essential oil. As Lobe Beauty Foods claims: "Our mixture of Activated Charcoal and Bentonite Clay removes external stains, naturally whitens and polishes teeth, strengthens enamel and detoxifies your mouth." The [natural oral care product](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) is free from preservatives, sweeteners and fillers, as well as a list of other undesirable additives, plus it serves as a much gentler alternative to many harsh chemical [teeth whitening products](https://www.trendhunter.com/trends/athome-teeth-whitening-kits). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Oral Care Products:** Opportunity to capitalize on consumer demand for all-natural and organic oral care alternatives. - **Activated Charcoal-based Products:** Potential to disrupt the teeth whitening industry by offering a gentler and more natural solution. - **DIY Oral Care Products:** Creating a market for consumers who want to create their own natural and organic oral care products. ### Who This Affects Most - **Oral Care Products:** Innovation opportunity to create natural, organic and DIY oral care products. - **Teeth Whitening Products:** Opportunity to disrupt the teeth whitening industry by offering a gentler and more natural solution. - **Health and Wellness Products:** Developing products that align with consumer values towards natural and organic ingredients for personal care. ## Related on Trend Hunter - [Science-Backed Oral Care](https://www.trendhunter.com/trends/brightboost-whitening-powder.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [All-Natural Teeth Whitening Strips](https://www.trendhunter.com/trends/allnatural-teeth-whitening-strips.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Naturally Derived Purple Toothpastes](https://www.trendhunter.com/trends/purple-toothpaste.md) - [Sour Oral Care Powders](https://www.trendhunter.com/trends/sour-powder.md)