# Smiling Bicycles LED Artist Turns Cycling into a True Joyride By wang fangqing/ Frances Wang | Published 2010-02-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/smile-bicycle-led References: [waldemeyer](http://www.waldemeyer.com/Joyrider.html) In a world where everyone is talking about bieng more eco-friendly, cycling is definitely in, and cycling with a smiling bicycle is just über-cool. This particular bicycle, the Joyrider, was designed by London-based German LED artist Moritz Waldemeyer. It may cost £2000 to get one, but for him, it’s simply a combination of a microchip and some [LED light bulbs](https://www.trendhunter.com/trends/wnd-helmet). Getting the two glittering happy faces requires some speed and the build-in microchip can sense how fast the wheels spin. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Transportation:** Disruptive innovation opportunity: Develop affordable, sustainable bicycles with unique design features to attract eco-conscious consumers. - **LED Integration in Consumer Products:** Disruptive innovation opportunity: Explore ways to incorporate LED technology into various consumer products to create visually appealing and interactive experiences. - **Microchip Sensor Technology:** Disruptive innovation opportunity: Utilize microchip sensor technology to enhance functionality and create personalized experiences in different products and industries. ### Industries Being Reshaped - **Bicycle Manufacturing:** Disruptive innovation opportunity: Incorporate innovative design elements and technology advancements to create bicycles with enhanced features and aesthetic appeal. - **LED Lighting Industry:** Disruptive innovation opportunity: Develop LED lighting solutions that can be integrated into various consumer products, providing unique visual experiences. - **Sensor Technology Industry:** Disruptive innovation opportunity: Explore applications of microchip sensor technology in different industries, improving functionality and creating personalized experiences. ## Related on Trend Hunter - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Conceptual Gen Z E-Bikes](https://www.trendhunter.com/trends/joyce90.md) - [Oddball Penny-Farthing Bikes](https://www.trendhunter.com/trends/pennyfarthing-bike.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Nighttime Limited Electric Bikes](https://www.trendhunter.com/trends/nocturne-bike.md) - [Smiley-Themed Collectors Cards](https://www.trendhunter.com/trends/bicycle-x-smiley.md) - [Sunset-Themed E-Bikes](https://www.trendhunter.com/trends/the-horizon.md) - [Crowded Cityscape Electric Bicycles](https://www.trendhunter.com/trends/didi-bike.md)