# Smile-Focused Running Campaigns Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign By Kalin Ned | Published 2025-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smile-20 References: [newswire](https://www.newswire.ca/news-releases/smile-in-strides-goody-s-r-pain-relief-encourages-runners-to-harness-the-power-of-a-simple-smile-to-reduce-pain-and-boost-performance-845598300.html) & [goodyspowder](https://www.goodyspowder.com/blog/science-smiling-benefits-to-pain-relief)  Goody's® Pain Relief has launched an innovative campaign called [Smile 20](https://www.trendhunter.com/trends/freeyoursmile-campaign). The initiative combines scientific research with experiential marketing to demonstrate how smiling can help runners push through pain during marathons. Smile 20 is based on a newly published white paper, titled 'The Science of Smiling & Benefits to Pain Relief,' which compiles over two decades of research showing that smiling triggers the release of pain-reducing neurotransmitters like endorphins, serotonin, and dopamine. To put this concept into practice, Goody's® set up an interactive activation at mile 20 of the Knoxville Marathon — a critical point where runners often 'hit the wall' due to glycogen depletion. Participants were photographed as they approached, then surprised with [AI-generated images](https://www.trendhunter.com/trends/really-good-mood-machine) of themselves smiling on a large digital display. The unexpected visual prompted genuine smiles, which, according to pace tracking, correlated with increased speed post-activation. Image Credit: Goody's® Pain Relief ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 84% | Activity: 87% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Emotion-driven Athletic Experiences:** Emphasizing emotional well-being during athletic events is pioneering a movement where positive emotional states are harnessed to enhance physical performance. - **AI-augmented Motivation Techniques:** The use of AI to create personalized, motivational imagery represents a novel approach to encouraging athletes, offering a tech-driven solution to boost morale and performance. - **Neuroscience-informed Marketing Strategies:** Integrating scientific insights on neurotransmitters into marketing campaigns is leading to innovative strategies that tap into human psychology to amplify consumer engagement. ### Who This Affects Most - **Sports Medicine:** Advancements in pain relief strategies are being inspired by psychological factors, offering new opportunities for growth in the sports medicine sector. - **Digital Advertising:** The creation of interactive and personalized digital displays merges experiential marketing with emerging technologies, transforming advertising approaches. - **Consumer Health Products:** A surge in demand for products integrating mental and physical wellness presents fertile ground for innovation in the consumer health industry. ## Related on Trend Hunter - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md)