# Sensory Vending Machines Holiday Autos' Vending Machine Dispenses the Smells of Summer By Laura McQuarrie | Published 2015-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/smells-of-summer References: [digitalbuzzblog](http://www.digitalbuzzblog.com/holiday-autos-smells-of-summer-machine/) & [holidayautos](https://www.holidayautos.com/) Care hire service Holiday Autos recently set up a fun vending machine that would dispense the [smells of summer](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) in place of ordinary snacks. The Smells of Summer vending machine features bottles that contain the smells of things like freshly cut grass, barbecues and the beach. In order to get a whiff of these intoxicating summer scents, people passing by were required to send out a tweet in order to redeem a bottle. The interactive campaign really speaks to a movement brands are making to foster long-lasting connections with consumers through [multi-sensory engagement](https://www.trendhunter.com/trends/mega-experience-center). While neither scent-filled bottles or [social media vending machines](https://www.trendhunter.com/trends/venting-machine) are new ideas, Holiday Autos demonstrates the success that can come from converging two popular ideas for the purposes of sales and marketing. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Engagement:** Disruptive innovation opportunity: Develop interactive campaigns that engage multiple senses to foster long-lasting connections with consumers. - **Scent Marketing:** Disruptive innovation opportunity: Explore the use of scents to enhance the overall brand experience and create unique sensory interactions with customers. - **Social Media Vending Machines:** Disruptive innovation opportunity: Combine social media with vending machines to create interactive and engaging marketing experiences that drive consumer participation. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Incorporate multi-sensory experiences in car showrooms or test drive events to create a stronger emotional connection with potential customers. - **Retail:** Disruptive innovation opportunity: Integrate scent marketing in retail stores to enhance the shopping experience and create a memorable brand atmosphere. - **Hospitality & Tourism:** Disruptive innovation opportunity: Utilize scent marketing to evoke specific feelings and memories associated with holiday destinations, enhancing the overall guest experience. ## Related on Trend Hunter - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Olfactory Entertainment Devices](https://www.trendhunter.com/trends/moviescent.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md)