# Distancing Dating Guides AXE is Helping Teens Feel "Smell Ready" for Dating By Laura McQuarrie | Published 2020-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smell-ready References: [prnewswire](https://www.prnewswire.com/news-releases/axe-helps-teens-smell-ready-for-an-unpredictable-dating-scene-301104781.html) & [axe](http://www.axe.com) Even as more and more businesses are starting to reopen their doors and people are easing into the new normal, social distancing measures still have people feeling a little unsure when it comes to dating, and [AXE](https://www.trendhunter.com/trends/fit-check-by-axe) is on a mission to help teens feel "Smell Ready" for an unpredictable dating scene. Finding that Gen Z reports feeling lonely and disconnected from others, AXE, Russell Westbrook and a team of influencers are guiding teens through a [new—and safe—dating scene](https://www.trendhunter.com/trends/crush-feelings). AXE bills Smell Ready as a "light-hearted take on navigating this new attraction landscape" and it's designed to help youth [feel confident about reengaging with others](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich), especially when it comes to the new social norms and mask-wearing etiquette. Image Credit: AXE ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Virtual Dating:** Opportunity for companies to develop innovative technologies and platforms that enhance virtual dating experiences. - **Scent Marketing:** Potential for brands to leverage scent as a tool to enhance emotional connections and create memorable experiences in the dating industry. - **Influencer Guides:** Growing demand for influencers to provide guidance and advice on navigating the new dating landscape, creating opportunities for partnerships and collaborations. ### Industries Being Reshaped - **Dating Apps:** Disruptive innovation opportunity: Integrate virtual reality and augmented reality features into dating apps for more immersive and interactive experiences. - **Cosmetics and Fragrances:** Disruptive innovation opportunity: Develop innovative scent-based products specifically targeted for the dating market to enhance attraction and create unique sensory experiences. - **Social Media Marketing:** Disruptive innovation opportunity: Create tailored influencer marketing strategies that focus on providing dating advice and guidance to reach Gen Z and engage with them authentically. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md)