# Smell-o-vision in Japanese Cinemas By Nigel Goodwin | Published 2006-04-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smell-o-vision-in-japanese-cinemas References: [news.bbc](http://news.bbc.co.uk/2/hi/entertainment/4903984.stm) Movies will now be a treat for the eyes, ears... and nose. A Japanese cinema screening Colin Farrell's latest film, The New World, will enhance the film by filling the theatre with a [variety of fragrances](https://www.trendhunter.com/trends/mega-experience-center). The smells will waft from machines located at the back of the theatre. For example, floral smells will accompany love scenes. (Woo-hoo! What a turn-on.) This is only the beginning. Other cinemas will soon be able to download programs to control scents for other films. The company producing the theatre machines actually launched a home version last year. Costing approximately US$900, the machine provides [aromatherapy for work or relaxation](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness). The machine must be topped up with various liquids to produce the scents. There is also a [globe-shaped version of the machine](https://www.trendhunter.com/trends/conecto-air-perfume), designed to sit beside a computer and respond to mood changes while a person works. It could be used to keep a person alert while working late at night, or to enhance relaxation before bed. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Cinemas:** Opportunity for the cinema industry to create more immersive experiences for moviegoers by introducing smell-o-vision and other sensory technologies. - **At-home Aromatherapy:** Opportunity for the wellness industry to create more affordable and personalized aromatherapy experiences for individuals to use at home. - **Mood-responsive Devices:** Opportunity for the tech industry to develop devices that can respond to mood changes and enhance productivity or relaxation in a variety of settings. ### Where This Applies - **Cinema:** Opportunity for the cinema industry to increase customer experience and engagement with the introduction of multi-sensory technologies like smell-o-vision. - **Wellness:** Opportunity for the wellness industry to create new aromatherapy products and devices that are affordable and customizable for at-home use. - **Tech:** Opportunity for the tech industry to develop mood-responsive devices that can enhance productivity or relaxation in a variety of settings like the office or home. ## Related on Trend Hunter - [Digital Content-Connected Aromatics](https://www.trendhunter.com/trends/aroma-shooter.md) - [Smell-Oriented Virtual Masks](https://www.trendhunter.com/trends/city-university-of-hong-kong.md) - [Scent-Releasing Gaming Devices](https://www.trendhunter.com/trends/gamescent.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Immersive Scent-Based Devices](https://www.trendhunter.com/trends/aromajoin.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Aromatic Memory Projection Systems](https://www.trendhunter.com/trends/scent-camera-memory-station.md) - [Fluidless Scent-Releasing Facemasks](https://www.trendhunter.com/trends/smart-face-mask-1.md) - [Multipurpose Scent-Releasing Wearables](https://www.trendhunter.com/trends/nosewise.md)