Trend Setter David Bechkham is now joining the ranks of Jennifer Lopez, Celine Dion, Sarah Jessica Parker, and Britney Spears. How? By launching his own fragerence so you can spell like him. Called David Beckham Instinct, his scent contains grapefruit, mandarin leaf, cardamom seeds and patchouli. It goes on sale exclusively at SuperDrug in the U.K.
Implications - The love for celebrities has consumers wanting to look like them, dress like them and now smell like them. While that may seem a little far-fetched, the clever approach has been to come out with fragrances that celebrities endorse. This brings consumers closer to their favorite stars and it demonstrates a celebrity's value even when they're branching out on their own instead of endorsing a company item.