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# 50s-Style Countertop Appliances
This Smeg Toaster Concept by Alejandra Gutiérrez Rincón is Sleek

By Michael Hemsworth | Published 2022-01-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/smeg-toaster
References: [yankodesign](https://www.yankodesign.com/2022/01/15/this-smeg-inspired-toaster-interprets-design-motifs-from-1950s-kitchen-appliances/?utm_source=rss&utm_medium=rss&utm_campaign=this-smeg-inspired-toaster-interprets-design-motifs-from-1950s-kitchen-appliances)

![50s-Style Countertop Appliances](https://cdn.trendhunterstatic.com/thumbs/469/smeg-toaster.jpeg)

This Smeg toaster concept has been designed by Alejandra Gutiérrez Rincón as a [countertop appliance](https://www.trendhunter.com/trends/balmuda-toaster-pro) that harkens back to a different era to provide a nostalgic experience when preparing breakfast. The toaster follows on the design language of the [Italian appliance brand](https://www.trendhunter.com/trends/porsche-x-smeg) it shares a name with and calls to mind the aesthetics of the 1950s with a slightly chunky construction that's paired with [chrome accents](https://www.trendhunter.com/trends/smeg-x-ovo). The toaster is imagined with a side-loading construction that puts the controls on the main body to allow for a different kind of user experience.

The Smeg toaster concept is imagined in a brightly polished cherry red finish that would make it a focal point in the kitchen for retro design aficionados to admire each day.

Image Credit: Alejandra Gutiérrez Rincón

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 63% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### Why This Trend Is Growing

- **Retro Kitchen Appliances:** There is an opportunity for appliance companies to create and market modern takes on classic kitchen appliances from the 1950s.
- **Nostalgic Design Language:** Companies can appeal to consumers' sense of nostalgia by incorporating vintage design elements into modern products.
- **Sleek Countertop Appliances:** Consumers value appliances with clean, modern designs that can be displayed on kitchen countertops.

### Industries Being Reshaped

- **Kitchen Appliance Manufacturing:** Appliance companies can explore opportunities to create modern, sleek versions of classic appliances from the 1950s.
- **Home Decor:** Appealing to consumers' sense of nostalgia can be a way for home decor companies to differentiate themselves in a crowded marketplace.
- **Retail:** Retail companies can stock and market sleek, vintage-inspired appliances to design-conscious consumers.

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