# Slick Picnic Baskets The Smeg Portable Freezer Makes Alfresco Eating Cool By Amelia Roblin | Published 2011-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/smeg-portable-freezer References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/concept-of-an-elegant-portable-freezer/991589) The wicker picnic basket is a delightful summertime icon, but practically speaking, something like the [Smeg](https://www.trendhunter.com/trends/smeg-futro) Portable Freezer is much better suited for the job. Think of the [champagne, the white wine](https://www.trendhunter.com/trends/freezable-wine-pack) and the smoked salmon sandwiches that need chilling and protection from the season's heat, as this invention encourages extra class for your plein air eating. At first, the hi-tech cordless appliance seems to masquerade as a food processor or a rice cooker, while in fact, designer Paula Hubiszta was inspired by [Smeg's contemporary retro aesthetic](https://www.trendhunter.com/trends/smeg-1) for her project. Bold, slick and colorful hatched compartments create the ideal environment for sealing your snacks in with a fresh temperature, and the shiny silver handle allows the Smeg Portable Freezer to be carried quite conveniently to the perfect sunny patch of grass. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Hi-tech Picnic Baskets:** Innovative designers can take inspiration from retro designs to create modern, hi-tech picnic baskets, such as the Smeg Portable Freezer. - **Cordless Portable Appliances:** The Smeg Portable Freezer's cordless design allows for convenient outdoor use, paving the way for more cordless portable appliances. - **Chic Alfresco Eating:** There is an increasing trend towards upscale, high-end outdoor dining experiences, as exemplified by the Smeg Portable Freezer's ability to chill champagne and smoked salmon sandwiches. ### Where This Applies - **Outdoor Recreation:** The Smeg Portable Freezer demonstrates opportunities for businesses in the outdoor recreation industry to create innovative and convenient products for outdoor enthusiasts. - **Home Appliances:** Cordless portable appliances, such as the Smeg Portable Freezer, have the potential to disrupt the traditional home appliances market by offering greater convenience. - **Luxury Goods:** The trend towards chic alfresco eating and high-end outdoor dining experiences presents opportunities for luxury goods businesses to create unique, high-quality products, such as designer picnic baskets and portable coolers. ## Related on Trend Hunter - [Victorian-Inspired Summer Hampers](https://www.trendhunter.com/trends/made-1.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Picnic-Ready Electric Scooters](https://www.trendhunter.com/trends/smeg-futro.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md) - [Backpack Car Fridges](https://www.trendhunter.com/trends/litheli-frozenpack.md) - [Suitcase-Style Mini Fridge](https://www.trendhunter.com/trends/smart-mini-fridge.md) - [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md) - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md)