# Retro-Chic Water Bottles SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel By Grace Mahas | Published 2026-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/smeg-24bottles References: [smegshop](https://smegshop.ca/products/water-bottle-cream-500-ml)  [SMEG](https://www.trendhunter.com/trends/smeg-soda-maker) teamed up with Italian sustainable drinkware brand [24Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles) to produce the Urban Bottle, a 500ml water bottle that translates the appliance brand's signature aesthetic into everyday carry. Constructed from 18/8 food-grade stainless steel, the bottle features SMEG's characteristic glossy finish and embossed logo — the same visual language found across its refrigerators and espresso machines — scaled down to fit a bag pocket. The Urban Bottle is non-thermal and reusable, positioning it as a straightforward alternative to single-use plastic rather than a high-performance hydration system. At $69.99 CAD, it sits at the intersection of lifestyle accessory and practical everyday object. The collaboration extends SMEG's retro-inflected design vocabulary beyond the kitchen counter, reflecting a broader appetite for branded objects that carry aesthetic coherence from home into daily life. ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 100% | Activity: 99% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Retro-branded Everyday Objects:** A revival of midcentury aesthetics applied to portable goods creates opportunities for home appliance identities to be expressed across personal items and accessories. - **Sustainable Luxury Hydration:** Premium reusable bottles positioned as lifestyle objects suggest a market for eco-conscious products that command higher price points without high-performance features. - **Design-led Cross-category Collaborations:** Partnerships between iconic design-focused firms and specialist manufacturers enable coherent brand ecosystems that blur the line between appliances and everyday carryables. ### Sectors Adopting This - **Consumer Appliances:** Heritage appliance brands extending their signature styling into portable items indicate a shift toward branded ecosystems that include both large and small-format products. - **Sustainable Packaging and Drinkware:** Manufacturers of reusable vessels and circular packaging materials are poised for growth as consumers favor durable, design-forward alternatives to single-use plastics. - **Fashion and Lifestyle Accessories:** Accessory makers incorporating functional objects like water bottles into their assortments reveal a convergence of utility and style that redefines everyday fashion merchandise. ## Related on Trend Hunter - [Elevated Kitchen Appliance Collections](https://www.trendhunter.com/trends/smeg-1.md) - [Chic Tubular Water Carbonators](https://www.trendhunter.com/trends/smeg-soda-maker.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Active Lifestyle Hydration Bottles](https://www.trendhunter.com/trends/air-up-click.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Steel Portable Water Bottles](https://www.trendhunter.com/trends/togo-bottle.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md)