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# Cell-Embedded Tablets
The S.Max is a Smartphone-Nested Concept Device That Rivals the iPad

By Amelia Roblin | Published 2014-04-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/smax
References: [yankodesign](http://www.yankodesign.com/2014/04/07/)

A decade ago, people were fascinated by the upsurge of gadgets with unique and hi-tech capacities. The S.Max represents the more recent consumer interest in combining technologies for better efficiency. This concept device was designed by Su Wen Yuan and it's the winner of a Dongguan Cup. It presents the versatile pairing of a tablet and a smartphone, keeping your data and preferences synced and facilitating flexible usage.

One side of the rectangular surface has a cellphone-sized cutout. It's inside this frame that the accompanying handset can be snapped; this way, the two gizmos combined fit compactly within the dimensions of your typical tablet. Should you wish to make a call or to snap a photo with your phone, the S.Max can be taken apart. Meanwhile, keep a good grip on the tablet with the handle that's consequently created by the handset's removal.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 62% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Tablet-smartphone Hybrids:** The demand for products that combine the functions of both a tablet and smartphone presents an opportunity for companies to join these technologies in unique ways.
- **Flexible Device Usage:** Consumers seek more efficient and versatile technology that allows for seamless transitions between tasks and activities.
- **Compact Design:** The desire for compact, multi-functional devices creates the need for innovative design approaches.

### Who This Affects Most

- **Electronics:** The electronics industry can benefit from creating new, adaptable devices that cater to consumers' desires for simplified, integrated technology.
- **Telecommunications:** The telecommunications industry can explore opportunities to combine smartphones and tablets in new and innovative ways.
- **Manufacturing:** The manufacturing industry can leverage the demand for compact, multi-functional devices by developing new, innovative production techniques to meet consumer needs.

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