# Restaurant-Inspired Smash Burgers The SMASHED BUBBA Burger is Easy to Prepare at Home By Michael Hemsworth | Published 2024-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smashed-bubba-burger References: [refrigeratedfrozenfood](https://www.refrigeratedfrozenfood.com/articles/102740-bubba-burger-reinvents-a-classic-with-its-smashed-bubba) & [bubbafoods](https://bubbafoods.com)  The [SMASHED BUBBA](https://www.trendhunter.com/trends/buttery-smashed-jack-burgers) burger is being launched by the frozen food brand as the perfect product for consumers to enjoy from home this summer that's delicious, easy to prepare and cost-conscious. The burger is crafted with the brand's signature 100% [USDA](https://www.trendhunter.com/trends/white-castle-double-cheese-slider) choice beef chuck and boasts a thin, smashed format that only takes about six-minutes to be cooked. The final result is a tasty, [restaurant-quality burger](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger) that is free from artificial ingredients with no preservatives and packed with 19-grams of protein per serving. The burger can be enjoyed as a single patty or with multiple patties for a customized experience. Brand Manager Elizabeth Rice spoke on the SMASHED BUBBA burger saying, "We couldn’t be more excited to introduce our SMASHED BUBBA burger. Our team developed a method to smash our premium quality 100% USDA Choice beef chuck, resulting in a juicy, craveable burger that requires minimal prep from the comfort of home. It’s the ideal solution for retailers, especially when consumers are looking for more quick and easy options in-store.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 32% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Home-cooked Gourmet Meals:** Consumers are increasingly seeking restaurant-quality meals they can prepare conveniently at home, merging gourmet experiences with simplicity. - **Minimal Prep Convenience Foods:** Busy lifestyles are driving the demand for convenience foods that require minimal preparation time while still offering high-quality ingredients. - **Customizable Food Experiences:** There is a growing trend towards food products that allow for customization, enabling consumers to create personalized dining experiences at home. ### Industries Being Reshaped - **Frozen Food Industry:** The frozen food sector is evolving with innovative, high-quality products that replicate the restaurant dining experience at home. - **Retail Food Market:** Retailers are seeking out easy-to-prepare gourmet options that cater to consumer desires for quick, delicious, and customizable meals. - **Protein-rich Foods:** The market for protein-rich foods is expanding, focusing on products that offer substantial nutritional value alongside convenience and taste. ## Related on Trend Hunter - [Crispy Griddle-Style Smash Burgers](https://www.trendhunter.com/trends/omaha-steaks-smash-burger.md) - [Low-Cal High-Protein Chicken Burgers](https://www.trendhunter.com/trends/bubba-burger-chicken-burger.md) - [Laidback Restaurant Burger Menus](https://www.trendhunter.com/trends/smashed-burgers.md) - [Ultra-Thin Smash Burgers](https://www.trendhunter.com/trends/fatburger-flatburger.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md) - [Modern Smash Burger Concepts](https://www.trendhunter.com/trends/soul-smash-burgers.md) - [Limited-Edition Smash Burgers](https://www.trendhunter.com/trends/cardinal-meats.md)