# Protective Mattifying Primers This Smashbox Primer Contains Witch Hazel, Zinc & Salicylic Acid By Laura McQuarrie | Published 2022-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smashbox-primer References: [newbeauty](https://www.newbeauty.com/new-makeup-products-january-2022/4) & [smashbox](https://www.smashbox.com/product/6038/101365/face/photo-finish-primer/photo-finish-control-mattifying-primer?size=1_fl._oz._%2F_30ml) Hero skincare ingredients like witch hazel, zinc and salicylic acid can all be found in the newest [Smashbox](https://www.trendhunter.com/trends/smashbox-cosmetics) primer, the Photo Finish Control Mattifying Primer. This skin-caring primer was created to provide a [blurring effect](https://www.trendhunter.com/trends/skin-perfecting-balm) and a smooth canvas for makeup to be applied, all the while strengthening the skin barrier against environmental stressors and controlling excess oil. The [mattifying, skin-caring](https://www.trendhunter.com/trends/dayprimerx) and protective primer is said to create a "breathable, silky barrier" thanks to other additions like a Silkscreen Complex. The vegan and cruelty-free formula is useful for providing a layer of protection against pollution and blue light. Suitable for all skin types and tones, the weightless primer keeps skin looking matte without drying it out. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 14% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Protective Mattifying Primers:** The trend of protective and skin-caring primers will continue to grow as consumers increasingly prioritize skincare in their beauty routines. - **Incorporation of Hero Skincare Ingredients:** The trend of incorporating skincare ingredients like witch hazel, zinc, and salicylic acid into makeup products will continue to disrupt the beauty industry. - **Vegan and Cruelty-free Formulas:** The trend of using vegan and cruelty-free beauty products, like Smashbox's Photo Finish Control Mattifying Primer, will continue to gain popularity as consumers become more conscious of their purchasing power. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry will need to prioritize innovation in formulations and ingredients in order to meet the growing demand for skin-caring and protective makeup products. - **Environmental Protection:** Industries focused on protecting the environment from pollution and blue light, such as sustainable packaging solutions and anti-pollution beauty products, will need to adapt to meet the needs of consumers looking for more sustainable and eco-friendly options. - **Makeup and Cosmetics Manufacturing:** The makeup and cosmetics manufacturing industry will need to focus on incorporating skincare ingredients and creating vegan and cruelty-free formulas in order to stay competitive in a changing market. ## Related on Trend Hunter - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md)