# Oil-Free Primer Formulas Smashbox Cosmetics Makes Its Product More Affordable By Kalin Ned | Published 2024-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smashbox-cosmetics References: [shoppersdrugmart](https://www.shoppersdrugmart.ca/smashbox-the-original-photo-finish-smooth-and-blur-primer/p/SY01?variantCode=607710004733&utm_source=google&utm_medium=search&utm_campaign=2024~1~4~ld~external~shoppersdrugmart~na~sdm~sdm-beauty~national~pmax~7000545-2023-sdm-ecomm-ao&utm_content=6080009~2024-sdm-ecomm-ao-pmax-prestige-en~na~en&utm_term=&gclid=Cj0KCQjwo8S3BhDeARIsAFRmkOOooFKRuLZpvKijxCRS6BOnHcvmyhbgrhL-mc9sZYaHXIN8c-ADZ24aAouREALw_wcB)  [Smashbox Cosmetics](https://www.trendhunter.com/trends/halo-sculpt) has lowered the price of its popular Original Photo Finish Smooth & Blur Primer, a move that will appeal to consumers looking for cost-saving opportunities in high-end makeup. Known for its lightweight, oil-free formula, the Original Photo Finish Smooth & Blur Primer promises to improve the longevity of makeup by minimizing the appearance of pores and fine lines. It also includes powerful antioxidants like vitamins A and E, which help the product deliver protection against environmental damage. Smashbox Cosmetics' Original Photo Finish Smooth & Blur Primer has been tried and tested in a study involving 103 women. After one week of use, the product was able to deliver [blurred imperfections and smoother skin](https://www.trendhunter.com/trends/great-skin-priming-moisturizer) to 93% of participating individuals. Image Credit: Smashbox Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 42% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Luxury Beauty:** Lowering prices for premium cosmetics taps into a growing consumer demand for luxury products at accessible price points. - **Oil-free Skincare Solutions:** The popularity of oil-free primers caters to consumers seeking lightweight, non-greasy alternatives for their makeup routines. - **Antioxidant-enhanced Formulas:** Adding antioxidants to beauty products addresses the increasing consumer need for skincare that protects against environmental damage. ### Where This Applies - **Cosmetics:** Innovations in primers that offer skincare benefits position companies to attract consumers looking for multifunctional beauty products. - **Skincare:** Developing oil-free and antioxidant-rich formulas opens opportunities for brands to meet the needs of health-conscious consumers. - **Beauty Retail:** Adjusting product pricing strategies in response to market demand can significantly impact sales and broaden consumer reach. ## Related on Trend Hunter - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Blurring Primer Sunscreens](https://www.trendhunter.com/trends/blurscreen.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md)