# Bomb-Inspired Beer Smashbomb Beer Has Been Deemed too Violent for Stores By Stephanie Ing | Published 2011-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smashbomb-beer References: [torontosun](http://www.torontosun.com/news/weird/2011/04/04/17866856.html) & [theflyingmonkeys](http://theflyingmonkeys.ca/) Smashbomb Beer, also known as the Smashbomb [Atomic IPA](https://www.trendhunter.com/trends/big-mango-beer-hug), has been rejected by the Liquor Control Board of Ontario (LCBO). No, it's not because it will cause any internal explosions or devasting, life-changing after effcets, but for social responsibility reasons. These reasons include the alleged inappropriateness of its name and its [comic-like label](https://www.trendhunter.com/trends/garage-beer) which features a gaseous explosion over the top of a building. There is also a caption, “Go Ahead. Drop the Bomb!,” that can be deemed overtly insensitive for this day and age. It has been such a hit in a London, ON bar that its stock ran dry and had to be re-ordered for this month. A server at that bar claims it is curiosity that makes customers try it, but the taste is what makes them go for seconds. Photo Credits: [Facebook](http://www.facebook.com/pages/Flying-Monkeys-Craft-Brewery/108949405799023#/pages/Flying-Monkeys-Craft-Brewery/108949405799023?sk=wall) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Controversial Beer Names and Labels:** Opportunity for breweries to create more unique and eye-catching labels and names that stir up conversation and curiosity. - **Craft Beers on the Rise:** Opportunity for small, independent breweries to gain market share by offering unique and flavorful beers with bold branding. - **Social Responsiblity in Alcoholic Beverages:** Opportunity for breweries to be more conscious of their impact on society, including the messages they convey through their labeling and marketing efforts. ### Who This Affects Most - **Craft Beer Industry:** The craft beer industry can benefit from creating more innovative beers and labeling to stand out in the competitive beverage industry. - **Marketing and Advertising Industry:** Marketing and advertising agencies can work with breweries to help create branding and messaging that aligns with their brand values and resonates with their target market. - **Social Responsibility Consulting Industry:** Consulting firms can work with breweries to ensure their branding and messaging aligns with social responsibility goals, helping them avoid potential controversies and backlash. ## Related on Trend Hunter - [Consummately Crushable IPAs](https://www.trendhunter.com/trends/crushable-ipa.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Bold Personality-Packed Beers](https://www.trendhunter.com/trends/main-character-energy.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Non-Alcoholic Electrolyte Cocktails](https://www.trendhunter.com/trends/smashd.md) - [Burly Imperial IPAs](https://www.trendhunter.com/trends/burly-imperial-ipa.md) - [Actor-Mocking Ales](https://www.trendhunter.com/trends/new-england-ipa.md) - [Towering Double IPAs](https://www.trendhunter.com/trends/towering-double-ipa.md)