# Accessible Free-From Condiment Collections The Smash Kitchen Products Come in Eight Varieties By Michael Hemsworth | Published 2025-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smash-kitchen References: [allrecipes](https://www.allrecipes.com/new-glen-powell-smash-kitchen-line-11707101) & [smashkitchen](https://smashkitchen.com)  The [Smash Kitchen](https://www.trendhunter.com/trends/friendsgiving-burger) products are a new series of sauces and condiments created by actor Glen Powell that will offer consumers a delicious, [free-from option](https://www.trendhunter.com/trends/get-saucys-tikka-masala) to keep in the pantry. The product range consists of eight options including Classic Tomato Ketchup, Hot Honey Ketchup, Hot Honey BBQ Sauce, American Style BBQ Sauce, Dijon Mustard, Yellow mustard, Real Mayonnaise and Spicy Mayonnaise. The products are all organic, crafted without high-fructose corn syrup, additives and artificial colors. The Smash Kitchen products are a [Walmart](https://www.trendhunter.com/trends/primal-kitchen-commitments)-exclusive product range to further prioritize accessibility and are all priced below the $5 mark with prices starting at $1.97. The products respond to a growing interest in organic versions of classic foods that don't break the bank. Image Credit: Smash Kitchen / Allrecipes ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 74% | Activity: 79% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Organic Condiment Evolution:** The increasing demand for organic options in staple condiments represents a shift towards healthier consumer preferences without sacrificing taste. - **Affordably Priced Natural Foods:** A growing trend towards cost-effective organic food options is making healthier choices more accessible to a wider demographic. - **Celebrity-led Food Brands:** Involvement of celebrities in launching food products is attracting consumer attention and trust, adding unique brand value and visibility. ### Industries Being Reshaped - **Organic Food Industry:** Expansion in the organic food industry is driven by consumer demand for healthier, chemical-free ingredient alternatives. - **Consumer Packaged Goods (CPG):** The consumer packaged goods market is evolving to include more organic and 'free-from' products, diversifying options for health-conscious consumers. - **Retail Industry:** Retailers like Walmart are increasingly stocking affordable, exclusive organic product ranges, responding to changing consumer purchasing patterns. ## Related on Trend Hunter - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/shelfstable-condiments.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/multipurpose-sauce-collection.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Versatile Chef-Style Condiments](https://www.trendhunter.com/trends/minors-kitchen.md) - [Flavor-Enhancing Condiment Sauces](https://www.trendhunter.com/trends/new-hellmanns-sauces.md) - [Nutrient-Packed Fruit Spreads](https://www.trendhunter.com/trends/smash-foods-fruit-spreads.md) - [Globally Inspired Aioli Pouches](https://www.trendhunter.com/trends/globally-inspired-aioli.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md)