# Nutrient-Packed Fruit Spreads These New Smash Foods Fruit Spreads Come in Two Flavors By Michael Hemsworth | Published 2025-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smash-foods-fruit-spreads References: [foodbev](https://www.foodbev.com/news/smash-foods-unveils-new-flavours-for-uk-market) & [eatsmashfoods](https://eatsmashfoods.com)  These new [Smash Foods](https://www.trendhunter.com/trends/smash-foods-toasties) fruit spreads are being added to the brand's product portfolio in the UK to offer consumers a delicious way to liven up their favorite foods with a bit of sweet flavor and nutrition. The spreads come in the new Cherry Pomegranate and Raspberry flavor options, which are both crafted with [no added sugar](https://www.trendhunter.com/trends/choc-pot-hazelnot), have all-natural recipes and are enriched with chia seeds to give them both a boost of nutritional value. The products are available now at Holland and Barrett locations across the UK, and will offer consumers a familiar yet decidedly more healthful addition to their daily diet. Co-Founder Anna Peck spoke on the new Smash Foods fruit spreads saying, "This is a huge milestone for us. The...new flavours reflect our mission to create delicious, nutritious spreads that consumers love. Onshoring production is a game-changer, allowing us to better serve our growing UK audience. We’re very excited for what’s next for Smash Foods in the UK.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 35% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Spreads:** The emergence of sugar-free spreads like Smash Foods caters to health-conscious consumers seeking flavorful but healthy options. - **Chia Seed Enrichment:** Inclusion of chia seeds in spreads provides an innovative way to enhance the nutritional profile of everyday foods. - **Onshoring Production:** Relocalizing production allows brands to meet local demand more effectively and sustainably while boosting the economy. - **Sugar-free Spreads:** The emergence of sugar-free spreads like Smash Foods caters to health-conscious consumers seeking flavorful but healthy options. - **Chia Seed Enrichment:** Inclusion of chia seeds in spreads provides an innovative way to enhance the nutritional profile of everyday foods. - **Onshoring Production:** Relocalizing production allows brands to meet local demand more effectively and sustainably while boosting the economy. ### Industries Being Reshaped - **Healthy Packaged Foods:** The healthy packaged foods industry is increasingly focused on providing consumers with nutritious, easy-to-consume alternatives. - **Natural Ingredient Manufacturing:** Manufacturers are turning towards natural ingredients to appeal to the growing consumer demand for cleaner labels and better health outcomes. - **Retail Food Distribution:** Retail food distributors are strategically adapting to consumer shifts towards health-centric food options, integrating more nutritious products into their offerings. ## Related on Trend Hunter - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md) - [Jammy Superfood Bites](https://www.trendhunter.com/trends/smash-bites.md) - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Superfood Fruit Spreads](https://www.trendhunter.com/trends/st-dalfour-superfruits-spreads.md) - [Recyclable Packaging Fruit Snacks](https://www.trendhunter.com/trends/organix-kids-fruit-smash.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Low-Carb Fruit Jams](https://www.trendhunter.com/trends/srsly-low-carb.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Protein Fruit Spreads](https://www.trendhunter.com/trends/protein-collagen-fruit-spreads.md)