# Pumpkin-Themed Diabetes Campaigns The 'Smash Diabetes' Campaign By Rahul Kalvapalle | Published 2015-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smash-diabetes References: [myglu.org](https://myglu.org/articles/get-ready-to-smash-diabetes) & [smashdiabetes.org](https://smashdiabetes.org/?utm_source=Glu&utm_medium=article&utm_term=round1&utm_campaign=smash2014) When you think November and fundraising, you probably think of [Movember](https://www.trendhunter.com/trends/novomins-movember-campaign) -- but how about Smash Diabetes? November implies Halloween, so it simply makes good sense to "grab a pumpkin to Smash Diabetes". The campaign uses social media to encourage people to take a pumpkin -- "or any other autumnal object" -- and smash it in a creative fashion, before posting the results on their favorite social media platforms along with the hashtag #smashdiabetes. Smash Diabetes has proven to be a successful way to [raise awareness for a disease](https://www.trendhunter.com/trends/above-the-bias) that often doesn't get the attention it deserves. Diabetes patients often don't look visibly ill and appear to lead generally complete lives, but this doesn't take away from the grind of having to maintain their health. Therefore the Smash Diabetes campaign is a valuable way to raise awareness about this silent disease. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Social Media Fundraising:** The Smash Diabetes campaign uses social media to raise awareness and encourage participation. - **Creative Activism:** The campaign encourages people to creatively smash pumpkins and raise awareness for diabetes. - **Disease Awareness:** Smash Diabetes successfully raises awareness for a disease that often goes unnoticed. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can utilize social media campaigns like Smash Diabetes to raise awareness for diseases and encourage healthy behaviors. - **Nonprofit:** Nonprofit organizations can implement creative activism campaigns like Smash Diabetes to engage and mobilize supporters for fundraising. - **Marketing:** Marketing professionals can learn from Smash Diabetes to create innovative and impactful campaigns that raise awareness and drive engagement. ## Related on Trend Hunter - [Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/salad-and-go-fundraising-campaign.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Diabetes Research Crowdfunding Campaigns](https://www.trendhunter.com/trends/crowdfunding-campaign.md) - [Diabetes-Focused Educational Campaigns](https://www.trendhunter.com/trends/the-state-of-t1d.md) - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md) - [Pumpkin-Inspired Community-Themed Campaigns](https://www.trendhunter.com/trends/tri-pumpkin.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Autumnal Grocer Fundraising Campaigns](https://www.trendhunter.com/trends/pumpkins-for-a-purpose.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md)