# Eco Aluminum-Free Deodorants Smartypits' New Deodorant Range is Made With Sustainable Packaging By Jana Pijak | Published 2021-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smartypits-1 References: [smartypits](https://smartypits.com/collections/featured-collection) A new collection from self care brand Smartypits highlights the brand's [aluminum-free deodorants](https://www.trendhunter.com/trends/sunny-daze) and new eco-friendly packaging. Available in four refreshing scents -- Ginger Lime, Grapefruit Cardamom, Lavender Bergamot and Citrus Clove -- the deodorants are formulated to be gentle on skin without featuring harsh toxins. Each product contains [prebiotics](https://www.trendhunter.com/trends/microbiome-friendly-deodorant) and boasts natural essential oil fragrances, with no added aluminum, phthalates, parabens or talc. While Smartypits' Ginger Lime and Grapefruit Cardamom deodorants are super strength formulas with baking soda, its Lavender Bergamot and Citrus Clove scents feature [no added baking soda](https://www.trendhunter.com/trends/natural-deodorant1) and are designed for more sensitive skin. When it comes to sustainability, Smartypits' latest collection boasts a new sustainable and 100% recyclable packaging format while the products inside are not tested on animals. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Aluminum-free Deodorants:** The move towards using eco-friendly materials for deodorant packaging presents an opportunity to disrupt traditional deodorant industries. - **Prebiotic Deodorants:** The use of prebiotics in deodorants is a growing trend that could disrupt the traditional deodorant industry and provide alternative solutions for consumers with sensitive skin. - **Sustainable Packaging:** More companies are recognizing the importance of sustainable packaging and aligning their brand with eco-friendly values, presenting opportunities for disruption in the packaging industry. ### Where This Applies - **Personal Care Products:** Companies in the personal care industry have an opportunity to innovate by exploring alternatives to traditional deodorant formulations and creating eco-friendly packaging options. - **Eco-friendly Packaging:** As more consumers prioritize sustainability, the eco-friendly packaging industry is poised for growth and innovation as companies explore new materials and designs. - **Green Beauty:** The demand for green beauty products is rising and companies that prioritize sustainability and use natural ingredients have an opportunity for disruption and growth in the industry. ## Related on Trend Hunter - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [French Natural Deodorants](https://www.trendhunter.com/trends/typology-1.md)