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# Sleep-Focused Supplement Products
The Smartypants Vitamins For Functional Range is Effective

By Michael Hemsworth | Published 2021-05-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/smartypants-vitamins-for
References: [drugstorenews](https://drugstorenews.com/smartypants-vitamins-expands-functional-line) & [smartypantsvitamins](https://www.smartypantsvitamins.com)

The SmartyPants Vitamins For functional range has been expanded by the Los Angeles-based company to offer consumers a way to get better rest using the power of natural ingredients. The products include Health Sleep and Heathy [Kids](https://www.trendhunter.com/trends/funcho-kids) Sleep, which are both free from GMOs, gelatin, artificial flavors, synthetic colors, artificial sweeteners and also don't have any of the big eight allergens. The Healthy Sleep variety contains melatonin, L-theanine, B6, C, D3, probiotics and zinc, while [Healthy Kids Sleep has no melatonin](https://www.trendhunter.com/trends/jeevanaa) but packs saffron extract, L-theanine, chamomile flower, magnesium and lemon balm extract.

Co-Founder and Co-CEO Courtney Nichols-Gould spoke on the new SmartyPants Vitamins For functional range additions saying, "Research proves that quality sleep plays an important role in whole-body health. That’s why we continued to take a comprehensive approach when designing our Healthy‡ Sleep formula. Because sleep quality, immune function, and gut health are all interconnected, we ensure our supplements are formulated to support all three.”

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 52% | Activity: 59% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Sleep Supplements:** Natural sleep supplements as a functional means to combat sleep issues.
- **Gmo-free Products:** Growing trend for GMO-free ingredients in the supplements and health industry.
- **Comprehensive Supplement Formulas:** Increased demand for supplements that support multiple bodily functions, such as immune function, gut health and sleep quality.

### Where This Applies

- **Health and Wellness:** Supplement industry will see continued growth, particularly in health and wellness sector.
- **Natural Products:** Increased demand for natural and organic products in the supplements industry.
- **Allergy-friendly Products:** Growing trend for allergy-friendly dietary supplements.

## Related on Trend Hunter

- [Child-Friendly Sleep Gummies](https://www.trendhunter.com/trends/vitawell-kids-little-dreamers.md)
- [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md)
- [Kid-Friendly Sleep Supplements](https://www.trendhunter.com/trends/sleepeez.md)
- [Supportive Sleep Supplements](https://www.trendhunter.com/trends/supportive-sleep-supplement.md)
- [Sleep Quality-Enhancing Vitamins](https://www.trendhunter.com/trends/sleeptamin.md)
- [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md)
- [Targeted Sleep Supplements](https://www.trendhunter.com/trends/nightwise.md)
- [Science-Backed Sleep Supplements](https://www.trendhunter.com/trends/sciencebacked-sleep-supplement.md)
- [Soothing Melatonin Gummy Supplements](https://www.trendhunter.com/trends/megafood-extra-strength-sleep-melatonin-gummies.md)