# Performance-Driven Winter Apparel Smartwool's Range of Merino Wool Products Are Ski-Ready By Grace Mahas | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smartwool-winter References: [smartwool](https://smartwool.ca/) [Smartwool](https://www.trendhunter.com/trends/k9-camp-cushion) offers a range of merino wool products designed to keep wearers warm and comfortable while they enjoy the great outdoors. Smartwool's [signature base layers](https://www.trendhunter.com/trends/seamless-baselayer) are designed to help keep you comfortable during a full day of cold-weather pursuits. The products are quick to dry and breathable, regulating your body temperature and keeping you warm even on the coldest of winter days. Consumers can also protect their extremities with the brand's signature [performance socks](https://www.trendhunter.com/trends/wintry-athletic-apparel). Smartwool, the original innovator in sock technology, offers a range of athletic socks for both women and men. Moreover, the brand also boasts accessories and underwear for an additional layer of warmth. The entire Smartwool collection is available to purchase online and at select retailers. Image Credit: Smartwool ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Performance-driven Winter Apparel:** With the rise of eco-conscious consumers, brands can explore innovative ways to create sustainable winter apparel that performs well and minimizes their impact on the environment. - **Merino Wool Products:** Merino wool's natural properties make it a sustainable and high-performing material, offering opportunities for brands to use it in innovative ways for outdoor apparel and gear. - **Smart Sock Technology:** By incorporating sensors and technology into performance socks, brands can develop new products to enhance the wearer's outdoor experience, track performance, and provide real-time insights. ### Who This Affects Most - **Outdoor Apparel:** The outdoor apparel industry can incorporate sustainability practices and merino wool into their winter product lines, providing consumers with comfortable and high-performing gear. - **Eco-friendly Gear:** Brands focused on producing eco-friendly products can explore using renewable materials like merino wool in their winter apparel and gear lines. - **Wearable Technology:** Companies in the wearable technology industry can collaborate with performance apparel brands to create socks and other gear that incorporate sensors and tracking technology. ## Related on Trend Hunter - [High-Quality Merino Wool Socks](https://www.trendhunter.com/trends/pursuit-wool-socks.md) - [Midweight Base Layers](https://www.trendhunter.com/trends/terramar-thermolator-20.md) - [Premium Wool Running Hats](https://www.trendhunter.com/trends/merino-beanie.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Subzero Performance Activewear Ranges](https://www.trendhunter.com/trends/adidas-climawarm-system.md) - [Temperature-Regulating Wool Pullovers](https://www.trendhunter.com/trends/mason-power-wool-pullover.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md)