# All-Natural Gummy Candies The New SmartSweets Candies are Made with Real, GMO-Free Ingredients By Katherine Pendrill | Published 2016-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smartsweets References: [foodbev](http://www.foodbev.com/news/smart-confectionery-with-2g-of-sugar-in-each-bag-launches-in-canada/) & [smartsweets](http://www.smartsweets.com/) A Canadian company recently launched a new candy brand called 'SmartSweets' that offers a better-for-you version of a popular gummy candy. In recent years, there has been a growing demand for sweet treats that are made from more natural and less processed ingredients. This new candy brand kicks sugar to the curb and adds a dose of nutritious plant-based fiber. The new SmartSweets range consists of [low-sugar gummy bears](https://www.trendhunter.com/trends/starburst-goodies) in four juicy flavors. Unlike other gummy candies, the bears are made with real, GMO-free ingredients for a more natural candy alternative. The candies also give consumers a nutritional boost in with the addition of plant-based fiber. As an added bonus, the candies are free of gluten, soy, dairy and nuts, making them a safe choice for school lunches. With a growing demand for more natural candy alternatives, the new SmartSweets range is perfect for health-conscious shoppers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Candies:** Offering more natural and less processed ingredients presents a disruptive innovation opportunity for the candy industry. - **Low-sugar Alternatives:** Providing low-sugar options creates disruptive innovation opportunities for the candy industry particularly in response to growing health concerns. - **Plant-based Fiber:** The addition of plant-based fiber presents a disruptive innovation opportunity for the candy industry as consumers look for sweet treats with added nutritional value. ### Sectors Adopting This - **Food:** The food industry could benefit from offering healthier candy options as consumers look for nutritious alternatives. - **Candy:** The candy industry has an opportunity to disrupt the market by creating more natural and less processed candy offerings. - **Health and Wellness:** The health and wellness industry has a chance to benefit from healthier candy alternatives as consumers look for better-for-you options. ## Related on Trend Hunter - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Cinnamon-Flavored Low-Sugar Candies](https://www.trendhunter.com/trends/new-smartsweets-products.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md)