# Revamped Low-Sugar Candies SmartSweets Products Now Have a New & Improved Recipe By Michael Hemsworth | Published 2024-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smartsweets-products References: [snackandbakery](https://www.snackandbakery.com/articles/111367-smartsweets-upgrades-recipe-based-on-consumer-feedback) & [smartsweets](http://smartsweets.com/)  [SmartSweets](https://www.trendhunter.com/trends/new-smartsweets-products) products have been upgraded with a new and improved recipe that aims to elevate them even further from a simple, [low-sugar treat](https://www.trendhunter.com/trends/neatsweets) into a true competitor against high-sugar alternatives. The brand has announced an upgrade to its top-selling flavors including Sourmelon Bites, Sweet Fish, Peach Rings and Sour Blast Buddies, which are now reported to be fruitier and juicier. The products also boast brighter, bolder colors with a softer and fresher texture. The [sour candy options](https://www.trendhunter.com/trends/sour-blobs) are also reported to have a stronger level of sour power to satisfy cravings for tangy treats. The products all maintain the signature 92% less sugar than alternatives rating. Founder Tara Bosch spoke on the updated SmartSweets products saying, "Since our launch in 2016, SmartSweets has led the better-for-you candy industry through our relentless commitment to innovation and our dedication to our community. This recipe evolution is a testament to our community's invaluable feedback and is a game-changer in meeting the evolving preferences of the broadest range of candy lovers while delivering on our promise to Kick Sugar, Keep Candy." Image Credit: SmartSweets ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 55% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Enhanced Flavor Profiles:** Next-generation low-sugar candies now feature intensified fruitier flavors and stronger tanginess, redefining consumer expectations. - **Vibrant Aesthetics:** The revamped SmartSweets boast brighter and bolder colors, transforming the visual appeal of low-sugar treats. - **Texture Innovation:** Improved recipes bring a softer and fresher texture to low-sugar candies, enhancing the sensory experience. ### Industries Being Reshaped - **Confectionery:** The confectionery industry sees a shift as low-sugar products gain advanced flavor profiles and visual appeal. - **Health Food:** Health food sectors benefit from low-sugar options that don't compromise on taste or aesthetic quality. - **Wellness:** The wellness industry aligns with consumer demand for tasty yet low-sugar alternatives, aiding in health-conscious indulgence. ## Related on Trend Hunter - [Cinnamon-Flavored Low-Sugar Candies](https://www.trendhunter.com/trends/new-smartsweets-products.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Pillowy Sour Candy Products](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple.md) - [Plant-Based Foam Candies](https://www.trendhunter.com/trends/smartsweets-dream-puffs.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Lower Sugar Gummy Products](https://www.trendhunter.com/trends/reduced-sugar-gummies.md)