# Contactless Shopping Experiences Sainsbury's SmartShop Pick and Go Starts with a QR Code By Laura McQuarrie | Published 2021-11-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smartshop-pick-and-go References: [fashionunited.uk](https://fashionunited.uk/news/retail/sainsbury-s-introduces-check-out-free-shopping/2021113059706)  To continue to the success of SmartShop, [Sainsbury's](https://www.trendhunter.com/trends/amazons-just-walk-out) is introducing Sainsbury's SmartShop Pick and Go, a [contactless and checkout-free shopping](https://www.trendhunter.com/trends/lotus-pick-and-go) service. The experience starts by having customers [scan a QR code](https://www.trendhunter.com/trends/qr-codebased-payment) from their SmartShop app, which will automatically charge items to their linked credit or debit card as they take items off of shelves. If items are placed back onto shelves, those charges are removed, and customers are charged the appropriate amount as they leave the store. The demand for contactless shopping experiences has been heightened over the last few years and this service helps to make shopping more seamless and convenient by eliminating long lines and other pain points. With features that draw from the best aspects of online shopping, SmartShop Pick and Go helps to assist shoppers and staff alike. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Contactless Shopping:** Opportunity for retailers to invest in contactless shopping technologies like SmartShop Pick and Go. - **QR Code Scanning:** QR code scanning may become a popular method for retailers to implement contactless shopping experiences. - **Checkout-free Service:** Checkout-free services have the potential to revolutionize the retail industry by improving customer experiences and increasing efficiency. ### Where This Applies - **Retail Industry:** Retailers can reap the benefits of implementing contactless shopping services such as increased efficiency and improved customer experiences. - **Technology Industry:** The demand for contactless shopping experiences presents an opportunity for technology companies to develop innovative solutions such as QR code scanning and checkout-free services. - **Hospitality Industry:** Hotels and other businesses in the hospitality industry can use contactless shopping experiences to improve guest experiences and increase convenience. ## Related on Trend Hunter - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [Grab-and-Go Employee-Free Retailers](https://www.trendhunter.com/trends/lotus-pick-and-go.md) - [Checkout-Free Grocery Stores](https://www.trendhunter.com/trends/aldigo.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md)