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# Distraction-Free Alarm Clocks
The 'JustTheBell' Alarm Clock is Smartphone-Connected

By Christopher Magsambol | Published 2015-09-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/smartphoneconnected
References: [psfk](http://www.psfk.com/2015/09/phone-alarms-justhebell-alarm-bell.html) & [justthebell](http://www.justthebell.com/)

The 'JustTheBell' alarm clock is a smartphone-connected device but its purpose is to keep one's trusted mobile device out of the bedroom. Staying true to its name, JustTheBell is exactly as it sounds -- strictly an alarm clock. However, this sleek wooden device is meant to transmit a programmed alarm directly from one's smartphone.

Our increasing reliance on smartphones has made them more and more distracting thanks to capabilities like videos, social media access and general Internet browsing. Smartphones are extremely useful devices but when it comes to the bedroom, they can act as as severe deterrence to a good night's rest.

Once an alarm is programmed, users are able to turn off their phones or put them on silent mode. That way, users won't be constantly distracted by a buzzing phone but will be sure to wake up on time in the morning.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 60% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Alarm Clocks:** Disruptive innovation opportunity: Design alarm clocks with simple functionality and without smartphone distractions.
- **Disconnecting From Smartphones:** Disruptive innovation opportunity: Create products that encourage people to limit smartphone usage in specific contexts, such as the bedroom.
- **Wireless Alarm Clocks:** Disruptive innovation opportunity: Develop alarm clocks that connect to smartphones wirelessly, eliminating the need for physical connection.

### Sectors Adopting This

- **Consumer Electronics:** Disruptive innovation opportunity: Manufacture alarm clocks that provide a smartphone-free environment for better sleep quality.
- **Home Decor:** Disruptive innovation opportunity: Design alarm clocks that integrate seamlessly into modern home interiors while promoting better sleep habits.
- **Smart Home:** Disruptive innovation opportunity: Integrate alarm clocks into the smart home ecosystem, allowing for automated wake-up routines without smartphone reliance.

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