Fairphone Easy Rewards Users for Keeping Devices Longer
Michael Hemsworth — June 16, 2022 — Tech
References: fairphone & yankodesign
It's commonplace for smartphone users to upgrade to the latest model every year or two, but the Fairphone Easy smartphone subscription program encourages consumers to take a different approach. The program from the ethical smartphone company works by having subscribers pay a monthly fee for the device with a discount applied each year that isn't damaged or replaced. Subscribers will enjoy €8 off per month by the third year to encourage subscribers to keep their device longer and in better condition.
The Fairphone Easy smartphone subscription program comes as a rental service for sustainable technology and could help to change consuerl mindsets surrounding device use. The program starts at €21 per month for 60 months with lower commitment periods like three months priced at €34 per month.
The Fairphone Easy smartphone subscription program comes as a rental service for sustainable technology and could help to change consuerl mindsets surrounding device use. The program starts at €21 per month for 60 months with lower commitment periods like three months priced at €34 per month.
Trend Themes
1. Sustainable Device Subscription - Subscription-based programs that offer discounts for keeping devices longer and in better condition to promote sustainability
2. Ethical Technology - The rise of technology companies that hold themselves accountable for ethical and environmental concerns
3. Circular Smartphone Economy - A shift towards a circular economy for smartphones, where devices are reused and refurbished instead of being discarded
Industry Implications
1. Smartphone Rental Services - Companies specializing in rental services for smartphones and other sustainable technology
2. Sustainable Technology - Technology companies that prioritize ethical and environmental concerns in their products and services
3. Device Refurbishment - Businesses that focus on the refurbishment and repair of smartphones, extending their lifespan and reducing e-waste
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