# Bluetooth Bone Conduction Rings The 'ORII' Smartphone Ring Brings Bone Conduction to Your Finger By Michael Hemsworth | Published 2017-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-ring References: [oriiwearable.pagedemo.co](http://oriiwearable.pagedemo.co/) & [kickstarter](https://www.kickstarter.com/projects/187732114/orii-your-voice-powered-smart-ring) Bone conduction technology has been coming to prominence for several years as brands have begun to implement it into headphones and helmets, so the new 'ORII' smartphone ring comes as the next logical step. Looking like an [oversized piece of jewelry](https://www.trendhunter.com/trends/rare-ring), the 'ORII' ring works by utilizing Bluetooth connectivity along with [bone conduction technology](https://www.trendhunter.com/trends/brilliant-labs-halo) in order to connect users more discreetly to their device. The 'ORII' smartphone ring will vibrate and flash when a call is coming through, which can be answered by simply applying the tip of the finger that the ring is on to your ear. This will transmit the sound to your ear canal without blocking the ambient noise in order to let you discreetly and quickly take calls. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Bone Conduction Technology:** Disruptive innovation opportunity: Exploring new applications of bone conduction technology in various industries such as healthcare and communication devices. - **Bluetooth Wearable Devices:** Disruptive innovation opportunity: Integrating Bluetooth connectivity in wearable devices for seamless connectivity and improved user experience. - **Discreet Communication:** Disruptive innovation opportunity: Developing discreet communication devices that allow users to connect to their devices without drawing attention. ### Who This Affects Most - **Healthcare:** Disruptive innovation opportunity: Incorporating bone conduction technology in medical devices for hearing aids or alternative communication solutions. - **Wearable Technology:** Disruptive innovation opportunity: Designing Bluetooth-enabled wearable devices, such as smartwatches or interactive jewelry. - **Communication Devices:** Disruptive innovation opportunity: Creating innovative communication devices that offer discreet and convenient communication options, like bone conduction rings. ## Related on Trend Hunter - [Wearable AI Smart Rings](https://www.trendhunter.com/trends/the-wizpr-ring.md) - [Accessible Titanium Smart Rings](https://www.trendhunter.com/trends/yring.md) - [Voice Capture Smart Rings](https://www.trendhunter.com/trends/stream-ring.md) - [High-End Smart Ring Designs](https://www.trendhunter.com/trends/kumi-ring.md) - [Bone-Conduction Bluetooth Headsets](https://www.trendhunter.com/trends/boneconduction-bluetooth-headset.md) - [Voice Control Smart Rings](https://www.trendhunter.com/trends/sandbar-stream-ring.md) - [AI-Interactive Smart Rings](https://www.trendhunter.com/trends/wizpr.md) - [AI-Powered Smart Rings](https://www.trendhunter.com/trends/whsp-ring.md) - [Featherlight Titanium Smart Rings](https://www.trendhunter.com/trends/oura-ring-4.md)