# Dynamic 540-Degree Photobooths The HTC One Smartphone Photobooth Captures Unbelievable Action By Laura McQuarrie | Published 2013-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-photobooth References: [digitalbuzzblog](http://www.digitalbuzzblog.com/qualcomm-ultimate-smartphone-photo-booth/) The ‘Ultimate Smartphone Photobooth’ is an incredible advertisement for the [HTC](https://www.trendhunter.com/trends/htc-u23-pro) [One](https://www.trendhunter.com/trends/capture-one). To capture the nature of this phone’s power, a circular stage was set up and lined with dozens of HTC phones. People were invited to step inside the booth and perform a stunt showing off something they love. At the perfect moment, the cameras on the phones were able to capture a full circle view of skateboard tricks, dogs catching frisbees in mid-air, jumps that seem frozen in time and even one guy breathing fire. The effect of the 540-degree photobooth is truly something to behold, since it is far more dynamic than a regular straight-on flat photograph. This booth really shows off the might of the HTC One's [uber](https://www.trendhunter.com/trends/go-get) fast Snapdragon processors. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 21% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Photobooths:** There is an opportunity for companies to create immersive photobooth experiences that use innovative technology like 540-degree cameras to capture unique perspectives and create shareable content. - **Brand Activation Events:** Brand activation events can leverage immersive photobooths as a way to promote their products and services by providing an engaging and interactive experience for their target audience. - **Mobile Phone Marketing:** The success of the HTC One smartphone photobooth demonstrates the potential for mobile phone companies to showcase their products through experiential marketing and create buzzworthy content. ### Sectors Adopting This - **Event Planning:** Event planning companies can integrate immersive photobooths into their offerings to create memorable and interactive experiences for clients and guests. - **Advertising:** Advertising agencies can utilize immersive photobooths as a vehicle for promoting brands and products through experiential marketing campaigns that generate viral content and engage target audiences. - **Smartphone Manufacturing:** Smartphone manufacturers can showcase the power and capabilities of their devices through immersive photobooths at trade shows and other marketing events, creating positive associations with their brand. ## Related on Trend Hunter - [Rotating Camera Module Smartphones](https://www.trendhunter.com/trends/ikko-mind-one.md) - [Realistic Photography Smartphones](https://www.trendhunter.com/trends/htc-u23-pro.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Triple Camera-Packing Smartphones](https://www.trendhunter.com/trends/triplecamera-flagship-smartphone.md) - [Robotic Companion Smartphone Models](https://www.trendhunter.com/trends/honor-robot-phone.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [Portable Photobooth Printers](https://www.trendhunter.com/trends/hp-sprocket-photobooth.md)