# Cellphone Choice Cartography The Smartphone Map Indicates the Device Each State Prefers By Omar Yusuf | Published 2011-08-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-map References: [techcrunch](http://techcrunch.com/2011/08/05/android-iphone-state/) Considering the Cold War atmosphere that surrounds the smartphone industry, it's only natural to ask where the allegiances of your neighbors lie; now you have an answer, thanks to the Smartphone Map compiled by the Jumptap Network. Parsing the information provided by its 83-million-person network, the mobile marketing company Jumptap put together a map that indicates what device different states prefer to use. If you look at the Smartphone Map, several patterns begin emerging: Android phones are exceedingly popular on the Western seaboard, while [iPhones](https://www.trendhunter.com/trends/flir-one-edge-pro) dominate in the Great Lakes region and in New England. For the time being, New York remains among the only [BlackBerry](https://www.trendhunter.com/trends/unihertz-titan-2) garrisons. Remember, these results are from marketing research and will continue to be analyzed to improve advertising. For instance, more Android phones are sold in the United States at the moment, yet ads on iOS devices perform better and receive more click-throughs. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Smartphone Preference Patterns:** The Smartphone Map compiled by Jumptap Network indicates the patterns in smartphone preference across different states. - **Influence of Advertising on Smartphone Purchases:** Marketing research indicates that ads on iOS devices perform better and receive more click-throughs, providing opportunities for disruptive innovations in advertising strategies. - **State-wise Mobile Operating System Distribution:** The Smartphone Map provides insights into the popularity of mobile operating systems across various states, indicating opportunities for mobile OS providers to optimize their offerings for specific locations. ### Industries Being Reshaped - **Mobile Device Manufacturers:** Mobile device manufacturers can use the Smartphone Map to analyze the market trends and tailor their products for specific states with unique smartphone usage patterns. - **Mobile Advertising:** Marketing companies can leverage the insights from the Smartphone Map to develop targeted advertising strategies that cater to the preferences of each state and mobile operating system's userbase. - **Mobile Operating System Providers:** Mobile operating system providers can use the insights from the Smartphone Map to optimize their offerings for specific states and mobile usage patterns, providing better user experiences. ## Related on Trend Hunter - [Smartphone Map App Features](https://www.trendhunter.com/trends/mapapp-feature.md) - [Brand-Free Smartphone Models](https://www.trendhunter.com/trends/volla-phone-22.md) - [Linux-Powered Smartphones](https://www.trendhunter.com/trends/jolla-phone.md) - [Colorful Slab Performance Smartphones](https://www.trendhunter.com/trends/pixel-9.md) - [Co-Branded Smartphone Concepts](https://www.trendhunter.com/trends/iphone-x-galaxy.md) - [Mindful Communication Smartphones](https://www.trendhunter.com/trends/clicks-communicator.md) - [Teen-Targeted Smartphone Models](https://www.trendhunter.com/trends/hmd-x1.md) - [Privacy-Focused Smartphone Ranges](https://www.trendhunter.com/trends/ai-smartphones.md) - [Strategic Smartphone Partnerships](https://www.trendhunter.com/trends/pixel-10-series.md)