# VR Smartphone Campaigns The OnePLus3 Can be Obtained For Free if Ordered Using Loop VR By M | Published 2016-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-campaign References: [engadget](http://www.engadget.com/2016/05/23/oneplus-loop-vr-headset/) & [oneplus.net](https://oneplus.net/) OnePlus is leveraging the use of its [Loop VR headsets](https://www.trendhunter.com/trends/nothing-vr-headset-concept) through an accompanying smartphone campaign that promotes the use of augmented reality to market the OnePlus 3 device. The campaign encourages consumers to order the new smartphone design using OnePlus' exclusive VR shopping platform in order to receive a free VR headset that can be used in conjunction with the device. The marketing strategy makes use of its own product as a way to promote its new devices. Consumers can register to own a free Loop VR headset for the launch event so they can order the [new OnePlus 3 smartphone](https://www.trendhunter.com/trends/oneplus-15r). This way OnePlus offers shoppers the ability to purchase new branded goods using augmented reality as a means to promote its VR devices by letting shoppers experience them first hand. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Marketing:** OnePlus is promoting the use of augmented reality to market the OnePlus 3 device through its exclusive VR shopping platform. - **VR Shopping:** OnePlus is using its Loop VR headset to encourage consumers to order the new smartphone design using its exclusive VR shopping platform. - **Bundled VR Products:** OnePlus is offering a free Loop VR headset when consumers order the new OnePlus 3 smartphone through its exclusive VR shopping platform. ### Industries Being Reshaped - **Smartphone Manufacturing:** Smartphone manufacturers can offer bundled VR products to promote their devices and engage customers in augmented reality shopping experiences. - **Retail:** Retailers can leverage augmented reality marketing and VR shopping platforms to enhance customer engagement and promote their products. - **Virtual Reality:** Companies in the virtual reality industry can partner with smartphone manufacturers and retailers to provide bundled VR products and marketing solutions for their customers. ## Related on Trend Hunter - [Metaverse Unboxing Experiences](https://www.trendhunter.com/trends/oneplus-10-pro-5g.md) - [Phone Recycling Promotions](https://www.trendhunter.com/trends/oneplus-11-5g.md) - [Sports-Focused VR Headsets](https://www.trendhunter.com/trends/jiodive.md) - [Goggle-Shaped VR Headsets](https://www.trendhunter.com/trends/htc-2.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Anime-Inspired Smartphones](https://www.trendhunter.com/trends/oneplus-12r-genshin-impact-edition.md) - [Immersive Multimodal AI Headsets](https://www.trendhunter.com/trends/android-xr.md) - [Virtual Community-Building Platforms](https://www.trendhunter.com/trends/inno-world.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md)