# Holographic Camera Apps The 'Pops' Holographic Smartphone Camera App Brings Photos to Life By Michael Hemsworth | Published 2016-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-camera-app References: [betalist](https://betalist.com/startups/pops) & [trypops](https://www.trypops.com) The 'Pops' holographic smartphone camera app enables users to snap photos that are inherently more alive than traditional pictures. Currently available in beta for iOS devices, 'Pops' works by letting users shoot [moving pictures](https://www.trendhunter.com/trends/oneshot) in just one-second to bring photography to life. Users are overwhelmingly looking to their smartphones for an effective way to capture their lives in an artistic manner and share it with their friends. As such, a variety of different [attachments and apps](https://www.trendhunter.com/trends/snappy-mobile) are being created to satisfy this growing number of users looking to go beyond the basic features of their devices. The 'Pops' holographic smartphone camera app brings photos to life in your hand without the need for additional lenses or other attachments. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Moving Pictures:** The trend of moving pictures captured with smartphones creates opportunities for app developers to offer unique functionality and experiences beyond traditional photography. - **Artistic Phone Photography:** The growing trend of using smartphones to capture life in a more artistic way creates opportunities for app developers to offer tools to enhance creativity and shareability. - **App Attachments:** The trend of smartphone users seeking ways to go beyond basic camera features creates opportunities for developers to offer app attachments that improve functionality and image quality. ### Where This Applies - **Mobile App Development:** The trend of new apps with unique functionality and experiences beyond traditional photography creates opportunities for developers to enter the market, differentiate their product and meet user needs. - **Smartphone Accessories:** The trend of users seeking app attachments that improve the camera's functionality and image quality creates opportunities for accessory makers to create new and innovative products. - **Social Media:** The growing trend of using smartphones to capture and share life in an artistic way creates opportunities for social media platforms to offer new ways to share, showcase and interact with photos and videos. ## Related on Trend Hunter - [Cardboard-Made Holographic Displays](https://www.trendhunter.com/trends/3d-holographic-display.md) - [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md) - [Free-Floating Holographic Displays](https://www.trendhunter.com/trends/looking-glass-gen2.md) - [Elevated Virtual Photography Apps](https://www.trendhunter.com/trends/neural-telephoto.md) - [Real-Time Hologram Applications](https://www.trendhunter.com/trends/holoport.md) - [Power-Unlocking Camera Apps](https://www.trendhunter.com/trends/photon-camera-app.md) - [Sculptural Pebble-Shaped Cameras](https://www.trendhunter.com/trends/ditto-camera-concept.md) - [Y2K Style Digital Cameras](https://www.trendhunter.com/trends/manual-holo.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md)