# Slim Smartphone Ads Evertek's Smartphone Ad Hides Between Blocks of Printed Text By Laura McQuarrie | Published 2015-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smartphone-ad References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/evertek-promotes-extremely-thin-smartphone-transparent-magazine-ad/) & [evertek.tn](http://www.evertek.com.tn/) With smartphone ads constantly talking up products that are smaller, larger, more capable or thinner than those of competitors, it can be hard for an [emerging phone manufacturer](https://www.trendhunter.com/trends/cmf-phone-mini) to stand out against tech giants. In order to show off just how [thin the Everslim mobile](https://www.trendhunter.com/trends/iphone-air-1) is, Evertek created a unique print ad. Rather than making a flashy ad, Evertek took a totally different approach, creating one that might even go unnoticed by most people. The print ad takes the form of a transparent page with a side view of the cell phone. Along with the profile of the phone that hides between the paragraphs of text in the magazine, the smartphone ad is accompanied with a message that encourages making "A little space for a great technology." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Transparent Ads:** Incorporating a transparent design element to ads in various mediums enables a unique and subtle way of promoting a product or service. - **Minimalist Marketing:** Simplifying marketing materials and using subtle branding emphasizes the benefits of a product or service more effectively than flashy and outright advertising. - **Subtle Advertising:** Incorporating advertising into unexpected mediums, such as text, or using a non-intrusive approach to show off a product can make it stand out and create interest among potential customers. ### Who This Affects Most - **Advertising:** The advertising industry can capitalize on new innovative ways of incorporating advertising elements in various mediums and creating a brand using subtle and unique design elements. - **Smartphone Manufacturing:** Smartphone manufacturers can explore using unique design elements and materials to market their products, setting themselves apart from competition and creating brand recognition. - **Print Media:** The print media industry can benefit from using innovative and subtle advertising materials and techniques that can pique reader interest, leading to more sales and ad revenue for publishers. ## Related on Trend Hunter - [Airy Pencil-Thin Smartphones](https://www.trendhunter.com/trends/tecno-spark-slim.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Hyper-Slim Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-70-air.md) - [Ultra-Slim Titanium Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s25-edge.md) - [Micro-Sized Alt Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a-micro.md) - [Pared-Back OLED Phones](https://www.trendhunter.com/trends/light-phone-iii.md) - [Mini Transparent Smartphone Concepts](https://www.trendhunter.com/trends/nothing-mini-phone.md) - [Innovative Compact Smartphones](https://www.trendhunter.com/trends/compact-smartphone.md) - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md)