# Cereal-Inspired Craft Beers The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused By Michael Hemsworth | Published 2019-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smartmouth-brewing-saturday-morning References: [dudeiwantthat](http://www.dudeiwantthat.com/food/booze/lucky-charms-beer.asp) & [smartmouthbrewing](https://smartmouthbrewing.com/) The craft beer wave is seeing breweries creating a wide array of unorthodox libations to satisfy consumers seeking out variety, but the Smartmouth Brewing Saturday Morning beer is the latest that aims to take things to a whole new level. The beer is inspired by [Lucky Charms](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms) cereal and is an IPA that has been brewed with [marshmallows](https://www.trendhunter.com/trends/lucky-charms-latte) that the brewery has toasted in-house. The beer is also made with dehydrated marshmallow pieces that help to give the libation its cereal-like flavor profile that is sure to satisfy Millennials looking for a one-of-a-kind option to pick up in place of their preferred IPAs. The Smartmouth Brewing Saturday Morning beer is positioned for availability on March 2 in very limited quantities to make it a rare creation for consumers to pick up. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cereal-inspired Craft Beers:** Craft breweries infusing unique flavors from popular cereals into their beer offerings. - **Unorthodox Libations:** Breweries creating unconventional beers to cater to consumers' desire for variety and novelty. - **One-of-a-kind Options:** Millennials seeking out exclusive and distinctive craft beers as an alternative to traditional IPAs. ### Sectors Adopting This - **Craft Beer:** Craft breweries embracing creative and adventurous brewing techniques to differentiate themselves in a crowded market. - **Food and Beverage:** Exploring new flavor combinations and ingredient crossovers to create innovative products that appeal to consumers' taste for novelty. - **Millennial Target Market:** Developing unique and limited-edition products that cater to the preferences and desires of the Millennial consumer segment. ## Related on Trend Hunter - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Strawberry Milkshake IPAs](https://www.trendhunter.com/trends/milkshake-ipa.md) - [Childhood Dessert-Inspired Cereal Flavors](https://www.trendhunter.com/trends/cereal-flavors.md) - [Better-for-You S'Mores Cereals](https://www.trendhunter.com/trends/three-wishes-smores.md)