# Pillowy Sour Candy Products Smarties Squashies Sours Cherry & Apple Meet Demand for Sour Sweets By Michael Hemsworth | Published 2026-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple References: [snackandbakery](https://www.snackandbakery.com/articles/115582-smarties-expands-line-with-squashies-sours-candy) & [smarties](https://www.smarties.com/)  Smarties Squashies Sours Cherry & Apple has been announced by the [Smarties Candy Company](https://www.trendhunter.com/trends/mixed-fruit-soft-candy) as a [sweet, sour and soft candy product](https://www.trendhunter.com/trends/trolli-sour-brite-squad) that aims to meet demand for high-quality treat experiences. The product features the signature composition of Squashies with their [soft, pillowy and foamy texture](https://www.trendhunter.com/trends/smartsweets-dream-puffs), which has been elevated with sweetness and tartness in every bite. The candies have cherry and apple flavors in each piece to give them a dual-flavor experience that will work well for existing fans and newcomers to the brand alike. Co-President Jessica Dee Sawyer spoke on the Smarties Squashies Sours Cherry & Apple saying, "Squashies have quickly built a loyal fanbase, and we will continue to expand the line in response to what our consumers are craving. Cherry & Apple Sours introduce a fresh, tangier flavor profile while keeping the soft, squishy texture that defines the brand.” Image Credit: Smarties ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 84% | Activity: 86% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pillowy Texture Confections:** Novel foam-like textures combined with candy flavors present opportunities to redefine mouthfeel-driven treats and attract consumers seeking sensory novelty. - **Dual-flavor Pairings:** Paired fruit profiles within single pieces create a layered taste experience that can shift purchase behavior toward multi-flavor offerings. - **Tangy-sweet Hybrid Snacks:** Elevated sour-sweet balances are poised to disrupt traditional candy categories by appealing to adult palates and expanding occasion-based consumption. ### Industries Being Reshaped - **Confectionery Manufacturing:** Advanced gelling and aeration techniques in production lines could enable manufacturers to scale pillowy sour products and challenge legacy candy formats. - **Snack Retail and Merchandising:** Category layouts and premium positioning for hybrid sour-sweet items may reshape shelf dynamics and consumer discovery of specialty confections. - **Food Ingredients and Formulation:** Ingredient suppliers offering stable sour flavor systems compatible with soft, aerated matrices can unlock new product formats and reformulation pathways. ## Related on Trend Hunter - [Multisensory Gummy Candies](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Mix-and-Match Candies](https://www.trendhunter.com/trends/juicy-drop-mashups.md) - [Spicy-Sweet Foamy Candies](https://www.trendhunter.com/trends/squashies-swicy.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Nostalgic Sour Bulk Candies](https://www.trendhunter.com/trends/bulk-gummies.md) - [Creamy Candy Cheesecakes](https://www.trendhunter.com/trends/squashies-cheesecake-slices.md)