# Toy-Like Candy Packaging Smarties Monster Turns Eating Chocolate into a Fun Game for Kids By Meghan Young | Published 2015-06-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/smarties-monster References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/smarties-monster.html) & [smarties](http://www.smarties.com) The Smarties Monster could be considered a [playful packaging ploy](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies), but it is also just as practical as it is fun. Designed to be a toy during and after the chocolate is consumed, the design actually makes it much easier to eat. Instead of a plastic bag, the Smarties Monster container provides more structure for the children using it. The lid opens up to reveal a mouth that portions out the candy more conveniently. Designed by Kleijn Brand Agency, the [Smarties Monster containers](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads) can be found in Barcelona, Spain. With an environmental consciousness behind the packaging, children will want to play with it even after the [chocolate is all gone](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes) -- giving it a second chance at life. The agency claims, "The only desert that will keep your kids happy!" ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Playful Packaging:** Disruptive innovation opportunities exist in creating packaging designs that incorporate playfulness and practicality, enhancing the consumer experience. - **Packaging as a Toy:** Transforming packaging into a toy-like experience can engage children and extend the lifespan of products, providing additional value. - **Environmental Consciousness Packaging:** Opportunities arise in designing packaging with sustainability in mind, encouraging reuse and reducing waste in the consumer goods industry. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore incorporating playful packaging designs to attract children and differentiate their products in the market. - **Consumer Goods:** Consumer goods companies can tap into the trend of transforming packaging into toys to increase brand loyalty and customer engagement. - **Packaging and Design:** The packaging and design industry can capitalize on the demand for environmentally conscious packaging by creating innovative and sustainable solutions. ## Related on Trend Hunter - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md) - [DIY Monster Pops](https://www.trendhunter.com/trends/monster-pops.md) - [Candy-Inspired School-Centric Campaigns](https://www.trendhunter.com/trends/smarties-u.md) - [DIY Chocolate Treat Kits](https://www.trendhunter.com/trends/monster-chocolate-pops.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Candy-Coated White Chocolates](https://www.trendhunter.com/trends/white-chocolate-smarties.md) - [Better-For-You Halloween Lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging.md)