# Limited-Edition Hot Sauce Popcorns SmartFood Frank’s RedHot Flavored Popcorn is Only at Sam's Club By Michael Hemsworth | Published 2022-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn References: [chewboom](https://www.chewboom.com/2022/08/21/new-smartfood-franks-redhot-flavored-popcorn-debuts-at-sams-club/) & [samsclub](https://www.samsclub.com)  The [SmartFood Frank’s](https://www.trendhunter.com/trends/smartfood-doritos) RedHot Flavored Popcorn is a new limited-edition product created for piquant food-loving consumers to incorporate into their snack rotation. The product consists of the brand's signature popcorn, which has been covered in a spicy seasoning made to mimic the flavor of [Frank's RedHot sauce](https://www.trendhunter.com/trends/franks-redhot-sauce) perfectly. The popcorn is arriving as a [Sam's Club](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch) exclusive and is branded with an eye-catching red finish to make it instantly recognizable on store shelves. The SmartFood Frank’s RedHot Flavored Popcorn comes in 17-ounce bags for $5.98 and has just 60-calories per serving. The product speaks to the convergence of several snacking preferences amongst consumers including demand for low-calorie varieties that highlight big flavor in the form of familiar yet piquant tastes. Image Credit: Sam’s Club ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Snacks:** The rise of spicy snacks options that mimic popular hot sauce flavors represents an unexplored opportunity for snack manufacturers. - **Low-calorie Foods:** The consumer demand for low-calorie snacks that don't compromise on taste has created an opportunity for manufacturers to develop new flavors and products. - **Exclusivity Marketing:** Limited edition products and exclusive marketing deals represent a disruptive trend in the snack industry, providing a boost in sales and brand recognition. ### Sectors Adopting This - **Snack Manufacturing:** The snack manufacturing industry can leverage the growing demand for low-calorie and spicy snacks by experimenting with bold and unique flavor combinations. - **Retail Industry:** The rise of exclusive marketing deals creates an opportunity for retailers to attract customers looking for unique and limited edition snacks. - **Food Marketing:** The popularity of hot sauce flavors suggests a market for niche food marketing efforts that focus on targeting consumers seeking bold and unique snack flavors. ## Related on Trend Hunter - [Naturally Flavored Popcorn Treats](https://www.trendhunter.com/trends/smartfood-doritos.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Spicy Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps.md) - [Spiced Sunflower Seed Snacks](https://www.trendhunter.com/trends/david-franks-redhot-jumbo-sunflower-seeds.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Spicy Cheddar Popcorn Snacks](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo.md) - [Spicy Cheddar Popcorns](https://www.trendhunter.com/trends/spicy-cheddar-popcorn.md)