# Millennial-Targeted Popcorn Ads This Smartfood Campaign is the First Major Effort from the Brand By Rebecca Byers | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smartfood-campaign References: [strategyonline](http://strategyonline.ca/2016/03/09/smartfoods-end-of-day-play/) A new [Smartfood](https://www.trendhunter.com/trends/smartfood-doritos) campaign is putting the snack brand front and center for its ability to connect with discerning millennials and baby boomers. The [PepsiCo](https://www.trendhunter.com/trends/walkers-campaign) brand recently revved up its efforts with a [major ad campaign](https://www.trendhunter.com/trends/feed-the-fun) that is likely to resonate with millennial consumers. Based on the concept of keeping a #SmartStash in one's kitchen, the Smartfood campaign includes a commercial that shows a young woman arriving home from work only to realize she has the place to herself. Faced with a small amount of freedom, she decides its the perfect occasion to bring out her #SmartStash, which she will now avoid sharing. The innovative campaign is targeted at women aged 25-34 years of age, with a particular focus on young mothers. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Millennial Snack Ads:** Brands can target millennials with campaigns that highlight their snacks as perfect for socializing or individual indulgence. - **Smart Packaging:** As more brands are targeting the health-conscious consumers, smart packaging can give more information on the nutrients, calories, and allergen content of the food. - **Personalized Advertising:** Using data analytics and AI, snack brands can personalize their advertising messages and product recommendations based on consumer preferences and behaviors. ### Industries Being Reshaped - **Snack Foods:** Snack food brands can introduce new flavors and variations in their products to appeal to millennial consumers' desires for change and experimentation. - **Marketing & Advertising:** Marketing agencies can emphasize the importance of authentic and relatable messaging in advertising campaigns to connect with millennial and young mother audiences better. - **Food Packaging:** Manufacturers can collaborate with smart packaging companies to develop more innovative and informative packaging designs that appeal to health-conscious consumers and provide personalized recommendations. ## Related on Trend Hunter - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Cheeky Candy Campaigns](https://www.trendhunter.com/trends/kinder-bueno-campaign.md) - [Permissible Snack Brand Campaigns](https://www.trendhunter.com/trends/walkers-campaign.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Better-For-You Snack Campaigns](https://www.trendhunter.com/trends/betterforyou-snack-campaign.md)