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# Soda-Sealing Packaging Lids
The 'SmarterSeal' Keeps Beverages Fresh for Extended Periods

By Michael Hemsworth | Published 2018-07-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/smarterseal
References: [yankodesign](http://www.yankodesign.com/2018/07/02/keep-the-fizz/) & [smarter-seal](https://smarter-seal.com/)

The 'SmarterSeal' is a clever accessory for [soda drinkers](https://www.trendhunter.com/trends/functional-beverage-olipop) that will enable them to [keep their favorite beverages fresh](https://www.trendhunter.com/trends/aerflo-for-hydro-flask) for extended periods without having to worry that they'll lose their fizz.

Fitting onto the top of any traditional [soda can](https://www.trendhunter.com/trends/pepsi-ring), the lid will create a seal that prevents the drink from going flat or spilling if knocked over, while also offering protection from germs. This makes it perfect for use by children or commuters who are prone to spilling to help them keep more of the drink in the can for consumption.

The 'SmarterSeal' is the design work of William Battaglia and helps to prevent product waste by letting consumers keep their favorite drinks fresh in the fridge without worry of them becoming flat or spilling.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 80% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### Key Themes Behind This Trend

- **Soda-sealing Lids:** Disruptive innovation opportunity: Develop a biodegradable version of the 'SmarterSeal' for eco-conscious consumers.
- **Extended Beverage Freshness:** Disruptive innovation opportunity: Create a smart lid that detects when a beverage is going stale and alerts the user.
- **Germs Prevention:** Disruptive innovation opportunity: Design a lid that incorporates a UV sterilization feature to kill germs and bacteria on contact.

### Where This Applies

- **Beverage Packaging:** Disruptive innovation opportunity: Develop a new line of packaging that includes built-in sealing lids to extend the freshness of different beverages.
- **Consumer Goods:** Disruptive innovation opportunity: Introduce smart lids that work with various containers, expanding their application beyond traditional soda cans.
- **Childcare and Parenting:** Disruptive innovation opportunity: Create spill-proof lids specifically designed for kids' drink containers to avoid messes and wasted beverages.

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