# Brand Discovery Platforms SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands By Laura McQuarrie | Published 2025-03-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smartcustomer References: [prnewswire](https://www.prnewswire.com/news-releases/sitejabber-launches-smartcustomer-an-innovative-brand-discovery-platform-for-shoppers-302405057.html) & [sitejabber](https://www.sitejabber.com/smartcustomer)  SmartCustomer by Sitejabber is a brand discovery platform aimed at helping shoppers find brands that fit their unique style, needs, and values. On the platform, shoppers looking to find new favorite brands will find a mix of emerging labels and well-established fashion houses researched by the SmartCustomer team and categorized by filters like price, target age group, fit, shipping cost, and where clothing is made. SmartCustomer offers benefits for not just consumers but also businesses. "Another added layer that we are very excited about is that SmartCustomer also allows an opportunity for smaller and emerging brands to reach relevant, qualified shoppers, regardless of the brand's marketing budget," said Michael Lai, CEO and co-founder of Sitejabber and SmartCustomer. At launch, SmartCustomer is focused on clothing brands and currently features over 500. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 38% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Personalized Brand Exploration:** Platforms that curate brands tailored to individual preferences utilizing filters like price and style are on the rise, offering tailored shopping experiences. - **Emergence of Niche Brand Platforms:** Specialized platforms highlight lesser-known brands by connecting them with shoppers who match their target demographics, disrupting traditional brand discovery. - **Multi-filter Shopping Experience:** Shoppers increasingly demand platforms where they can use multiple filters such as shipping cost and origin to discover brands aligning with their values. ### Industries Being Reshaped - **Fashion Technology:** Fashion-focused tech platforms enable personalized brand discovery, creating new paths for fashion retailers to reach specific consumer segments. - **E-commerce Platforms:** Innovative e-commerce solutions that assist smaller brands in gaining visibility provide a disruption in traditional marketing approaches. - **Digital Marketing:** Targeted discovery platforms offer unique marketing avenues for brands with limited budgets, leveling the playing field in customer acquisition. ## Related on Trend Hunter - [Consumer Review Platforms](https://www.trendhunter.com/trends/dapplepot.md) - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md) - [Post-Purchase E-Commerce Tools](https://www.trendhunter.com/trends/smartrr.md) - [Digital Review Platforms](https://www.trendhunter.com/trends/digital-products.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Product Exploration Retailer Tools](https://www.trendhunter.com/trends/instacart-discovery-tools.md) - [Ecommerce Product Feedback Platforms](https://www.trendhunter.com/trends/testsquared.md) - [Fashion Discovery Platforms](https://www.trendhunter.com/trends/hangr.md) - [Ecommerce Tool Directories](https://www.trendhunter.com/trends/1800d2c.md)