# Life-Tracking Wearables The Sony 'SmartBand 2' is a Multi-Purpose Tracker By Christopher Magsambol | Published 2015-08-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smartband-2 References: [sonymobile](http://www.sonymobile.com/global-en/products/smartwear/smartband-2/) & [gizmodo](http://gizmodo.com/sony-takes-another-shot-at-activity-trackers-with-the-s-1725328317?dfp_pp_ab=on&dfp_desktop_three=on&utm_expid=66866090-43.E9Bjfd6NTuSlXJewu2e_Ig.2&utm_referrer=http://gizmodo.com/sony-takes-another-shot-at-activity-trackers-with-the-s-1725328317?dfp_pp_ab=on&dfp_desktop_three=on&utm_campaign=socialflow_gizmodo_twitter&utm_source=gizmodo_twitter&utm_medium=socialflow) The [Sony](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem) 'SmartBand 2' is an updated multifunctional wearable. Worn on the wrist, the SmartBand can be used to track a user's health through [heart rate monitoring](https://www.trendhunter.com/trends/fourth-frontier-x2), as well as count a user's steps. The wearable can also be used for recording sleep patterns, and acts as an overall activity tracker for busy individuals. Using an app, the SmartBand is capable of connecting to your smartphone and will vibrate at each notification, making sure you never miss another call or message again. The [screen-less band](https://www.trendhunter.com/trends/luna-band) is an update from the previous model, and makes for a more sleek and stylish accessory. Available in many colors, the SmartBand 2 has the aesthetics of a fashion piece while providing a multitude of functions. The SmartBand 2 is also waterproof and has a battery life of up to five days. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Life-tracking Wearables:** The Sony 'SmartBand 2' offers multiple health tracking features and smartphone connectivity, making it the perfect accessory for busy individuals. - **Heart Rate Monitoring:** The Sony 'SmartBand 2' includes heart rate monitoring capabilities, opening opportunities for health and fitness industries to create personalized wellness programs. - **Enhanced Notifications:** The vibrating notifications of the Sony 'SmartBand 2' create opportunities for industries to develop new ways of delivering important alerts and messages to users. ### Sectors Adopting This - **Wearable Technology:** The Sony 'SmartBand 2' falls within the wearable technology industry, providing opportunities for innovation in health and fitness tracking devices. - **Fashion Accessories:** The stylish design of the Sony 'SmartBand 2' presents disruptive innovation opportunities for the fashion industry to blend technology with fashion accessories. - **Mobile App Development:** The smartphone connectivity of the Sony 'SmartBand 2' opens doors for the mobile app development industry to create personalized health and wellness apps ## Related on Trend Hunter - [Smart-Designed Fitness-Tracking Wearables](https://www.trendhunter.com/trends/fitnesstracking-wearable.md) - [All-Day Wellness Wearable Trackers](https://www.trendhunter.com/trends/garmin-vvosmart-5.md) - [Smart Sleep Bands](https://www.trendhunter.com/trends/garmin-index-sleep-monitor.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Next-Generation Screenless Fitness Monitors](https://www.trendhunter.com/trends/screenless-fitness-monitor.md) - [Fitness-Tracking Accessible Smart Rings](https://www.trendhunter.com/trends/pebble-halo-smart-ring.md) - [Multipurpose Health-Monitoring Watches](https://www.trendhunter.com/trends/fitvii-health-watch.md) - [Comprehensive Health Fitness Trackers](https://www.trendhunter.com/trends/honor-band-9.md) - [Intuitive Health-Tracking Rings](https://www.trendhunter.com/trends/reebok-smart-ring.md)