# Discreet Smart Wrist Watches The Timex IQ+ Move Smartwatch Balances Between Analog and Digital By Michael Hemsworth | Published 2016-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smart-wrist-watches References: [uncrate](http://uncrate.com/stuff/timex-iq-move-smartwatch/) & [timex](http://timex.com) The market for smart wrist watches is steadily increasing with the [Timex](https://www.trendhunter.com/trends/timex-pison) IQ+ Move being the latest to hit the market. Rather than featuring a digital screen like the majority of other smartwatches out there, the Timex IQ+ Move is a watch first and a smartwatch second. Featuring a battery that never needs to be charged and will last about a year, the Timex IQ+ Move links to a smartphone to automatically set the time with precision. The Timex IQ+ Move will help to capture a number of fitness data points including steps taken, calories burned and more. The Timex IQ+ Move smart wrist watches is set to be available in a number of different color options and features a classic Timex design that is suitable for men and women. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Increased Demand for Discreet Smart Wrist Watches:** Opportunity for companies to develop smartwatches that blend analog and digital features, appealing to consumers who prefer a more subtle design. - **Long-lasting Battery Life in Smart Wrist Watches:** Opportunity for innovation in smartwatch battery technology to provide a hassle-free experience for users without the need for frequent charging. - **Seamless Integration of Fitness Tracking in Smart Wrist Watches:** Opportunity for smartwatch manufacturers to enhance fitness tracking capabilities, capturing various data points to support active lifestyles. ### Where This Applies - **Consumer Electronics:** Opportunity for consumer electronics companies to tap into the growing market for discreet smartwrist watches and offer innovative features that attract tech-savvy consumers. - **Fashion:** Opportunity for fashion brands to collaborate with smartwatch manufacturers and create stylish designs that cater to the fashion-conscious demographic seeking seamless integration of technology in their accessories. - **Fitness and Wellness:** Opportunity for fitness and wellness companies to leverage smartwatches with advanced fitness tracking capabilities to provide personalized health insights and motivate individuals to lead active lifestyles. ## Related on Trend Hunter - [Value-Minded Low-Cost Smartwatches](https://www.trendhunter.com/trends/redmi-watch-move.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Intuitive AI-Powered Smartwatches](https://www.trendhunter.com/trends/iqoo-watch-gt.md) - [Retro Digital Tracking Watches](https://www.trendhunter.com/trends/wsb1000.md) - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Brain-Tracking Smartwatches](https://www.trendhunter.com/trends/timex-pison.md) - [Kid-Friendly Sport Smartwatches](https://www.trendhunter.com/trends/weariq-kids-smartwatch.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md)