# Responsive Wi-Fi Technology This Smart Wi-Fi Technology Takes Advantage a User's Surroundings By Laura McQuarrie | Published 2015-01-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-wifi References: [fiercewireless](http://www.fiercewireless.com/tech/story/wi-fi-technology-goes-beacon-upcoming-wi-fi-aware-feature/2015-01-06) & [fiercewireless](http://www.fiercewireless.com/tech/press-releases/wi-fi-aware-bring-proximity-based-service-discovery-wi-fi-certified-devices) This smart Wi-Fi technology introduced by the Wi-Fi Alliance proposes a way for mobile users to have personal, social experiences before even connecting to a network. Called 'Wi-Fi Aware,' the technology is optimized for use in crowded indoor areas, with minimal power consumption, including subway stations that are without hotspots or cellular connectivity points. Upon entering areas like these, mobile users would be able to opt-in for games, peer-to-peer messages, media sharing and location-based offers. A neat feature of Wi-Fi Aware is that it's highly intelligent and is responsive like beacon technology—once a user strays from a particular Wi-Fi range, their session is ended so that excess energy is not consumed. For instance, when supported by a Wi-Fi Aware device, this technology could prove to be useful for getting additional information on an artist while visiting a museum, or arranging beer to be delivered to you at a sports stadium. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Smart Wi-fi Technology:** Smart Wi-Fi technology that provides personal and social experiences without connecting to a network. - **Wi-fi Aware:** Wi-Fi Aware technology optimized for crowded indoor areas, offering games, messaging, media sharing, and location-based offers. - **Intelligent Wi-fi:** Intelligent Wi-Fi technology responsive like beacon technology, conserving energy and enhancing user experience. ### Industries Being Reshaped - **Technology:** The technology industry can utilize smart Wi-Fi technology for innovative applications that enhance connectivity and user experiences. - **Hospitality:** The hospitality industry can leverage Wi-Fi Aware to offer personalized experiences, location-based offers, and seamless connectivity to guests. - **Museums and Cultural Institutions:** Museums and cultural institutions can incorporate intelligent Wi-Fi technology to provide interactive and educational experiences to visitors. ## Related on Trend Hunter - [Breakneck Wireless Connection Technologies](https://www.trendhunter.com/trends/connection-technology.md) - [Efficient Wireless Technologies](https://www.trendhunter.com/trends/wifi-halow-technology.md) - [Wi-Fi Elder Care Solutions](https://www.trendhunter.com/trends/origin-wireless-ai.md) - [Speed-Enhanced Wi-Fi Chips](https://www.trendhunter.com/trends/fastconnect-7800.md) - [Advanced Contextual Awareness Wearables](https://www.trendhunter.com/trends/humane-ai-pin.md) - [Device-Tracking Wifi Routers](https://www.trendhunter.com/trends/radix-be22000-turbo.md) - [Upgraded Wireless Sensing Technologies](https://www.trendhunter.com/trends/wireless-sensing-technology.md) - [Remote Wellness Monitoring Solutions](https://www.trendhunter.com/trends/caregiver-aware.md) - [Efficient Indoor Routers](https://www.trendhunter.com/trends/indoor-router.md)