# Traditional Smart Timepieces The Fossil Q Smart Watches Feature an Old School Aesthetic By M | Published 2015-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-watches References: [techradar](http://www.techradar.com/us/news/wearables/say-hello-to-the-fossil-q-a-whole-family-of-stylish-smart-wearables-1307277?src=rss&attr=all) & [fossil](https://www.fossil.com/au/en/blog/design/coming-soon--fossil-q.html) The Fossil Q smart watches blend together new technology with traditional design to offer consumers a timepiece that looks like an antiquated leather or precious metal watch but features all the latest tech functions. This merging of old and new has lead Fossil to create a smart watch that incorporates popular traditional fashions. Most smart watches currently available on the market offer a [futuristic aesthetic](https://www.trendhunter.com/trends/retrofuture-wrist-tech) that complements the innovative wrist technology. The Fossil Q line features leather strap or silver and gold chain timepieces, as well as [slimmer designs](https://www.trendhunter.com/trends/minimal-watch-concept), with infused wearable tech. Despite it's conventional design, these watches allows the wearer to check teh weather, track their fitness, reply to smartphone notifications and more. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Traditional-modern Smartwatches:** Bringing together traditional design and modern technology offers the opportunity to create smartwatches that appeal to consumers who value both function and style. - **Fashionable Wearable Tech:** Combining stylish design with advanced technology opens up new opportunities for wearable tech in the fashion industry. - **Smart Accessories:** Expanding the smartwatch's traditional role as a timepiece to become a multi-use accessory presents opportunities for innovation in the wearables market. ### Who This Affects Most - **Fashion Industry:** Smartwatches could represent a new form of fashionable wearable tech, merging traditional style with technology and appealing to consumers who value both. - **Watch Industry:** Converging traditional watch designs with smart technology presents opportunities for traditional watch companies to enter the smartwatch market. - **Wearable Tech Industry:** Expanding the role of smartwatches to become multi-use accessories could open up new markets and opportunities for innovation in the wearables industry. ## Related on Trend Hunter - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Elevated Sporty Men's Watches](https://www.trendhunter.com/trends/sport-tourer1.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md)