# Immunity-Supporting Smart Superfoods ARMRA Relies on a Very Special Ingredient—Colostrum By Kalin Ned | Published 2022-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smart-superfood References: [tryarmra](https://tryarmra.com/pages/armra-colostrum)  ARMRA Colostrum is marketed as "the first clinically backed, smart superfood that supports and builds back the immune system." The supplement is developed by Dr. Sarah Rahal, MD who is a New York-based double board-certified pediatric neurologist. The key ARMRA's smart superfood is colostrum which is a "[natural superfood produced by mammals](https://www.trendhunter.com/trends/grassfed-colostrum-powder) in the first 48-72 hours after giving birth." The ingredient has been described as "liquid gold" because it "acts as an immune blueprint." The brand maintains that the smart superfood boasts over 200 functional bioactive nutrients that bring about 1,000s of health benefits. These include protective antibodies, [prebiotic compounds](https://www.trendhunter.com/trends/smart-strains), strengthening peptides, amino acids, trace minerals, immunoglobulins, tissue growth factors, antioxidants, and more. The pure bioactives in ARMRA Colostrum promise to strengthen the body and promote healthy bodily functions. Image Credit: ARMRA ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 94% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immunity-boosting Superfoods:** Opportunity to develop smart superfoods that support the immune system using natural ingredients like colostrum. - **Functional Bioactive Nutrients:** Opportunity to research and develop more natural ingredients that contain multiple bioactive nutrients to provide holistic health benefits. - **Personalized Supplements:** Opportunity to develop customized supplements that cater to the unique health needs of individuals using clinically proven ingredients like colostrum. ### Industries Being Reshaped - **Nutraceuticals:** The nutraceuticals industry can further research and develop smart superfoods and functional bioactive nutrients to provide natural health benefits to consumers. - **Health and Wellness:** The health and wellness industry can incorporate colostrum and other natural ingredients into their products to offer immune-boosting benefits to their customers. - **Medical Research:** Medical researchers can further study the immune-boosting properties of colostrum and other bioactive nutrients to develop better treatments for immune-related disorders. ## Related on Trend Hunter - [Watermelon-Flavored Colostrum Superfoods](https://www.trendhunter.com/trends/colostrum-superfood.md) - [Athletic Performance-Enhancing Concentrates](https://www.trendhunter.com/trends/performance-revival.md) - [Chai-Flavored Colostrum Supplements](https://www.trendhunter.com/trends/armra-colostrum.md) - [Colostrum Brand Expansions](https://www.trendhunter.com/trends/colostrum-brand.md) - [Ethically Sourced Colostrum Supplements](https://www.trendhunter.com/trends/puregold-colostrum.md) - [Dairy-Free Colostrum Supplements](https://www.trendhunter.com/trends/kroma-super-core.md) - [Viral Colostrum-based Supplements](https://www.trendhunter.com/trends/miracle-moo.md) - [Grass-Fed Core Colostrum Supplements](https://www.trendhunter.com/trends/core-colostrum.md) - [Immunity-Supporting Colostrum Supplements](https://www.trendhunter.com/trends/colostrum-supplement.md)