# Watch-Upgrading Smart Straps The MMT 'E-Strap' Upgrades Analog Watches with Smart Features By Michael Hemsworth | Published 2017-03-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-straps References: [thegadgetflow](http://thegadgetflow.com/portfolio/e-strap-smart-strap-mmt/) & [mmt.ch](http://mmt.ch/new/e-strap/) Those who already have an analog watch that they love can move to make it a whole lot smarter with the MMT 'E-Strap' smart straps that are designed to instantly transform the accessory into a smartwatch. Adoption rates for wearables such as smartwatches have been somewhat varied, which has forced many brands to take a different approach to the design of the devices in order to make them more appealing to more demographics. The MMT 'E-Strap' works as the perfect solution for those that want the functionalities of a smartwatch without having to actually upgrade from their existing timepiece. The MMT 'E-Strap' smart straps offer the functionality of being able to strap your [activity and sleep](https://www.trendhunter.com/trends/whoop-50), and have a battery pack that will last for up to a week on a charge. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Analog Watch Upgrading:** Opportunity for companies to create adaptable add-ons or smart straps for analog watches, providing users with smart features without having to buy a new device. - **Hybrid Watch Market:** Growing demand for hybrid watches that blend traditional watch styles with smartwatch features, prompting the development of compatible accessories and design innovations. - **Activity Tracking Accessories:** Rise in popularity of wearable fitness trackers inspires the creation of customizable, activity-tracking smart straps for analog watches. ### Sectors Adopting This - **Wearable Technology:** Opportunity for companies to innovate smart straps compatible with a range of analog watch brands and models, expanding wearable tech offerings. - **Fashion:** Opportunity for designers to collaborate with tech companies to develop fashionable smart straps that are both functional and visually appealing. - **Fitness:** Opportunity for fitness and wellness companies to create customizable smart straps that track activity, heart rate, and sleep, catering to health-conscious consumers. ## Related on Trend Hunter - [Four-Position Smartwatch Straps](https://www.trendhunter.com/trends/elegaband.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Charger-Equipped Smartwatch Straps](https://www.trendhunter.com/trends/apple-watch-charging-band.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md)