# Targeted Probiotic Supplements Smart Strains Deliver Clinically Tested Bacteria for Specific Goals By Laura McQuarrie | Published 2025-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-strains References: [womenshealthmag](https://www.womenshealthmag.com/uk/food/a63782848/dr-megan-rossi-launches-new-probiotics-range/) & [smartstrains](https://smartstrains.com/)  Leading research fellow at [King’s College London](https://www.trendhunter.com/trends/butter-buns) Dr Megan Rossi—also known as The Gut Health Doctor—created Smart Strains, a new line of live bacteria probiotic supplements to target specific strains at specific doses. In this targeted range of probiotics, consumers will find support For When You're on Antibiotics, For Fussy Babies, For Your Immune System, and For Your [Vaginal Microbiome](https://www.trendhunter.com/trends/vsl-probiotics). While Smart Strains' solution for those on antibiotics is formulated with 10 billion live Lactobacillus rhamnosus, (or [LGG](https://www.trendhunter.com/trends/culturelle-1)) the most documented bacterial strain, Smart Strains for your immune system features not only LGG but also BB-12, the world’s most published Bifidobacterium strain, to deliver clinically proven support for the upper respiratory tract during the long, cold, and dry months of winter. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 77% | Activity: 81% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personalized Probiotic Solutions:** Targeted probiotic supplements are personalizing gut health by providing customized bacterial strains for individualized health needs. - **Clinically-tested Probiotic Innovations:** Probiotic strains backed by clinical research, like LGG and BB-12, are transforming consumer confidence in supplement efficacy. - **Microbiome-specific Probiotics:** Probiotic products focusing on specific microbiomes, such as the vaginal or respiratory systems, are offering specialized health support. ### Industries Being Reshaped - **Health Supplements:** The health supplements industry is evolving with targeted probiotic products providing customized wellness solutions. - **Personalized Medicine:** Personalized medicine is advancing with the development of probiotics designed to meet individual health needs and conditions. - **Biotechnology:** Biotechnology firms are leveraging microbial research to create innovative probiotic products for specific medical applications. ## Related on Trend Hunter - [Science-Backed Probiotic Supplement Ranges](https://www.trendhunter.com/trends/genestra-brands.md) - [Targeted Probiotic Supplements](https://www.trendhunter.com/trends/garden-of-lifes-triple-action-dr-formulated-probiotics.md) - [Women-Specific Probiotic Blends](https://www.trendhunter.com/trends/simplehealth.md) - [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md) - [High-Impact Smart Probiotics](https://www.trendhunter.com/trends/smart-probiotic.md) - [Family-Friendly Probiotic Supplements](https://www.trendhunter.com/trends/smartypants-digestive.md) - [Infant Probiotic Supplements](https://www.trendhunter.com/trends/baby-probiotic-supplement.md) - [Gut Health Strengthening Supplements](https://www.trendhunter.com/trends/smart-solutions-gutsmart.md) - [Whole-Body Probiotic Supplements](https://www.trendhunter.com/trends/whole-body-probiotic.md)