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# Beacon-Infused Soccer Stadiums
FC Barcelona is Using Beacons to Offer a Smart Stadium Experience

By Rahul Kalvapalle | Published 2015-11-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/smart-stadium
References: [zdnet](http://www.zdnet.com/article/how-fc-barcelona-got-smart-the-project-thats-revolutionising-the-club-from-stadium-to-parking/) & [blog.estimote](http://blog.estimote.com/post/132670826675/fc-barcelona-builds-smart-spaces-in-camp-nou-with)

[FC Barcelona](https://www.trendhunter.com/trends/european-diversity-month) has been the most successful soccer team in recent years, and it is now bidding to be one of the most successful when it comes to the realm of giving fans smart stadium experiences.

The team's Camp Nou stadium is already one of the most recognizable in the world, and it's now going to be one of the most high-tech. As part of a collaboration with the [Smart Espai Barca](https://www.trendhunter.com/trends/Physical-AI-bulldozers) initiative, the team is collaborating with SinergieLabs to use beacon technology to give fans a contextual experience using Estimote Beacons.

Beacons have been installed at the stadium entrance, while others are located around the stadium to offer special promotions to users based on their physical location. The app also allows attendees to purchase special items such as tickets for the Camp Nou museum tour.

This use of beacon technology will make going to the Camp Nou a truly smart stadium experience.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 10% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Smart Stadium Experiences:** Using beacon technology to offer fans a contextual and personalized experience at sports stadiums.
- **Beacon Technology:** Utilizing beacons to deliver targeted promotions and enhance user engagement in physical spaces.
- **Contextual Marketing:** Implementing location-based marketing strategies to offer personalized promotions and experiences to users.

### Who This Affects Most

- **Sports and Entertainment:** Providing smart stadium experiences and utilizing beacon technology to enhance fan engagement at sports events.
- **Technology and Mobile Apps:** Developing beacon-infused mobile applications for improved user experiences and targeted marketing.
- **Retail and E-commerce:** Adopting beacon technology to offer customized promotions and personalized experiences for customers in physical retail spaces.

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