# Snack-Sized Beverages 'fairlife smart snacks' are Designed to Satisfy Hunger Between Meals By Laura McQuarrie | Published 2018-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-snacks References: [prnewswire](https://www.prnewswire.com/news-releases/fairlife-satisfies-snack-cravings-with-launch-of-fairlife-smart-snacks-300730836.html) & [fairlife](https://fairlife.com/smart-snacks/) fairlife, a brand of ultra-filtered milk distributed in the United States by The Coca-Cola Company, just introduced 'smart snacks' as an all-new collection of snack-sized beverages. These beverages come in eight-ounce bottles and are intended to help tide consumers over in between meals. The products in Rich Chocolate, French Vanilla and Creamy Strawberry are packed with 15 grams of protein, five grams of dietary fiber, as well as [prebiotics and calcium](https://www.trendhunter.com/trends/todo), but without any artificial preservatives, flavors or colors. Since the [nutritional shakes](https://www.trendhunter.com/trends/ultra-protein-shakes) are made with ultra-filtered milk, the process involves removing the lactose and delivering 50% less sugar than regular milk. As indicated on the beverage labels, the milk is blended with honey and oats for a flavorful, nourishing, rich and creamy taste experience. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Snack-sized Beverages:** fairlife introduces 'smart snacks' as an all-new collection of snack-sized beverages that are designed to help tice consumers over in between meals. - **Protein-packed Nutritional Shakes:** the products come packed with 15 grams of protein, making it a perfect pick-me-up for anyone on-the-go. - **Low-sugar and Artificial Preservative-free Products:** absence of artificial preservative, flavors or colors, and 50% less sugar compared to regular milk. ### Who This Affects Most - **Beverage Industry:** fairlife's introduction of smart snacks is an innovative take in the beverage industry that specifically caters to the need of consumers for snack-sized drinks. - **Nutrition Industry:** Protein-packed and low-sugar nutritional shakes introduce a unique opportunity for the nutrition industry to target a market of consumers who are health-conscious and on-the-go. - **Food Processing Industry:** The absence of artificial preservative, flavors or colors in 'smart snacks' present an opportunity for the food processing industry to explore new technologies or processes that will allow them to market products that are safe, healthy, and natural. ## Related on Trend Hunter - [Milk Chocolate Nutrition Shakes](https://www.trendhunter.com/trends/milk-chocolate-nutrition-shake.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [Caffeinated Canned Milks](https://www.trendhunter.com/trends/spylt.md) - [Zero-Sugar Protein Sodas](https://www.trendhunter.com/trends/dont-quit-protein-soda.md)