# Shoppable Advertisement Apps Target's In a Snap Smart Shopping App Lets You Shop Print Ads By Laura McQuarrie | Published 2014-07-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-shopping-app References: [marketingmag](http://www.marketingmag.ca/brands/target-launches-new-photo-capturing-app-120385) & [itunes.apple](https://itunes.apple.com/us/app/in-a-snap/id879596104?mt=8) Sometimes when you set your eyes on a product, it can be hard to get it out of your mind, but extremely difficult to find it online or in-store—however, this is no longer a problem with 'In a Snap,' a new [smart shopping app](https://www.trendhunter.com/trends/aritzias-new-app) from [Target](https://www.trendhunter.com/trends/ai-powered-shopping-features). With the app, whenever you spot a Target item that you like in an ad, you can simply [snap a picture](https://www.trendhunter.com/trends/snap-by-geniusai) of it to bookmark the item, find out more information and shop in-app. Certain ads have been optimized for use with the app and taking a picture of the ad will bring up a full product list of everything that's pictured. This is a brilliant way to reduce the need for labels on a page by blending print and digital media. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Shoppable Ads:** Opportunity to integrate print and digital media for seamless shopping experiences. - **Smart Shopping Apps:** Potential for apps to enable users to easily find and purchase products featured in ads. - **Bookmarking Technology:** Innovative solutions that allow users to save and access products of interest for future purchase. ### Industries Being Reshaped - **Retail:** The retail industry can leverage shoppable advertisement apps to enhance their marketing strategies and drive sales. - **E-commerce:** E-commerce platforms can benefit from the integration of shoppable advertisement apps to provide a seamless online shopping experience. - **Advertising:** The advertising industry can explore disruptive innovation opportunities by combining print and digital media to enable direct shopping from ads. ## Related on Trend Hunter - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/target-7.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md)