# Streamlined Checkout Services Sainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset By Laura McQuarrie | Published 2017-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smart-shop References: [campaignlive](https://www.campaignlive.co.uk/article/sainsburys-rolls-smart-shops-amid-slowdown-grocery-sales/1449680) & [help.sainsburys](https://help.sainsburys.co.uk/help/stores/4041-smart-shop-terms) In an effort to cut costs and better compete with other discount retailers, [Sainsbury’s](https://www.trendhunter.com/trends/amazons-just-walk-out) is introducing a new '[SmartShop](https://www.trendhunter.com/trends/smartshop-pick-and-go)' service that will introduce a more streamlined checkout experience for customers. With SmartShop at Sainsbury’s, consumers will be able to quickly and easily scan the items they would like to purchase with a handset or a mobile device at the checkout. As there are now a growing number of stores that are [going staffless and cashless](https://www.trendhunter.com/trends/teo-smart-stores), many traditional brick-and-mortar retailers are adopting streamlined checkout services. As well as doing away with long lines, these self-checkout apps remove the need for expensive checkout terminals and staff. At the same time, making it possible for customers to take advantage of self-checkout with a smart device also frees up valuable retail space for more in-store merchandise. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Staffless Stores:** As more stores go cashless and staffless, there's potential for augmented reality technology to transform the retail industry, making shopping more interactive and personalized. - **Mobile Checkout:** The rise of mobile checkout technology presents an opportunity for retailers to streamline the shopping experience and gather valuable data on customer behavior and preferences. - **Self-checkout Apps:** The use of self-checkout apps eliminates the need for expensive checkout terminals and staff, allowing retailers to cut costs and provide a faster, more convenient shopping experience for customers. ### Industries Being Reshaped - **Retail:** The retail industry stands to benefit greatly from self-checkout apps and mobile checkout technology, which can help reduce costs and improve the shopping experience. - **Technology:** The development of mobile checkout technology and augmented reality tools presents an opportunity for tech companies to partner with retailers and transform the way we shop. - **Hospitality:** The hospitality industry can learn from the streamlined checkout services being offered by retailers, and use mobile technology to improve the guest experience and decrease wait times. ## Related on Trend Hunter - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md) - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md) - [AI-Augmented Retail Checkouts](https://www.trendhunter.com/trends/retail-checkout.md) - [Retail Checkout Solutions](https://www.trendhunter.com/trends/isensego.md)